JENNIFER YEDIDI

The Bubble Wrap (https://thebubblewrap.com), Maryam's Pet (https://maryamspet.com) ,and Luxury Homes (https://www.luxuryhomes.om) - Key in charge in launching and managing all the above ecommerce websites

• Monthly strategy oversight for website management, marketing campaigns, and budget allocation.
• Sources, negotiates, and finalizes contracts with vendors for website and app development, marketing tools, and logistics.
• Leads a team of Digital specialists in executing promotional campaigns and driving site traffic.
• Plans and executes successful digital marketing campaigns, resulting in increased conversions.
• Ensures seamless functionality, design, and performance of the eCommerce website through coordination with developers and designers.
• Identifies and sources new vendors to expand product offerings or improve existing ones, negotiating favorable terms.
• Manages relationships with third-party vendors for logistics coordination and timely deliveries.
• Creates standard operating procedures and contracts for internal product listing and sales reports to maintain product and supplier information.
• Develops pricing strategy for all products based on market research and competitor pricing.
• Plans and oversees execution of digital marketing campaigns across various channels such as SEO, PPC advertising, email marketing, and social media marketing.
• Utilizes data analytics tools to monitor KPIs and analyze customer behavior.
• Coordinates with staff to ensure customer queries are addressed and implements chatbots for instant support.
• Ensures online payment processing systems are secure and compliant with industry standards.
• Works with suppliers and fulfillment partners to ensure timely order fulfillment and delivery.
• Optimizes inventory management processes to minimize stockouts and overstock situations.
• Manages eCommerce budget allocation across platforms to maximize ROI.
• Keeps track of industry trends and emerging technologies to improve customer retention and sales.
• Conducts interviews, handles salary negotiations, and oversees team onboarding and training.
• Introduces automation tools to improve operational efficiency and reduce manual efforts.
• Conducts regular competitor analysis to develop innovative growth strategies.
• Coordinates with finance department for accurate reporting of sales data and revenue projections.
• Improves overall customer satisfaction by streamlining e-commerce operations and optimizing order fulfillment processes.
• Oversees the development of custom software solutions for better integration of e-commerce platform.
• Analyzes customer feedback data to identify areas of improvement in product offerings and service quality.
• Develops and executes marketing strategies targeting specific customer segments to increase online sales.
• Tracks consumer behavior to develop robust customer acquisition and retention programs.

• Created impactful content and managed online presence
• Instrumental in developing comprehensive content strategies
• Proficient in optimizing content for engagement
• Skilled in driving brand visibility across diverse platforms
• Proficient in leveraging social media channels for audience engagement
• Leveraged user-generated content when appropriate as part of an ongoing effort to diversify sources of engaging material.
• Coordinated live events coverage on social media platforms to boost engagement and amplify key moments during the sessions.
• Increased customer engagement through social media.
• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Conducted research to determine current benchmark trends and audience preferences.
• Collaborated with team members to develop creative campaigns for social media platforms.
• A-B tested ad campaigns to optimize performance and drive improved ROI.

Marketing Manager specializing in driving business growth through strategic partnerships and superior service.

• Orchestrated partnerships with hospitals in Thailand, Turkey, and Oman, resulting in a 60% increase in international patient traffic.
• Elevated customer retention by 40% through exceptional service delivery.
• Conducted comprehensive market research to identify potential hospital partners and facilitate evaluations abroad.
• Collaborated with hospital marketing teams to develop attractive treatment packages.
• Executed targeted paid marketing campaigns on Instagram and Facebook.
• Managed online and offline advertising initiatives and assessed their effectiveness.
• Oversaw appointment coordination for patients seeking treatment abroad.
• Maintained meticulous patient records and managed financial documentation.
• Proficient in drafting MOUs and strategic contracts to support business objectives.