Jessica Celona

Lead Thought Leader Engagement (TLE) budget tracking, contracting and PO management

• Maintain budget tracker and act as liaison to brand team budget tracker leads
• Work with compliance on FMV and execute contracts for advisory boards, KOL marketing projects, speaker faculty, etc.
• Collaborate with Director, TLE, Assoc. Director, TLE and agencies on execution of SOWs for medical communication agency and speaker program agency

Co-Lead and execute Faculty and Speaker Training

• Own meeting agenda
• Collaborate with Sr. Director, TLE, Director, TLE, and multiple agency partners for meeting deliverables
• Manage compiled presentation file for each meeting
• Organize rehearsals and calendar holds for internal and external attendees
• Lead medical, legal, regulatory (MLR) review of 2024 speaker decks, FAQ documents, and other meeting materials

Lead and execute national webcast strategy for the Psychiatry Franchise

• Act as primary liaison between TLE Team, speakers, field, cross-functional partners, and med comm agency for all National Webcasts
• Oversee development of all deliverables, MLR review of all promotional materials (registration landing page, digital and print invitations, iRep emails, and automatic pre/post emails) and establish/execute timelines
• Improve reporting, analysis and communication strategy to share with the broader cross-functional team

Support execution of conference strategy

• Attend weekly status calls with the Med Comm agencies and MOPs to collaboratively execute PTs
• Execute Thought Leader Liaison (TLL)/executive engagements and conference playbook for Tier 1 conferences
• Own development and MLR review of all conference promotional materials

Own creation and review of Speaker Program materials

• Collaborate with Sales/Brand team to identify updates desired for speaker program materials (pre/post communications, QR code handout linking to key digital resources, print/digital invitations)
• Manage agency for updated creative and timeline
• Lead materials through MLR review

Lead Thought Leader Engagement (TLE) budget tracking, contracting and PO management

• Maintain budget tracker and act as liaison to brand team budget tracker leads
• Work with compliance on FMV and execute contracts for advisory boards, KOL marketing projects, speaker faculty, etc.
• Collaborate with Director, TLE, Assoc. Director, TLE and agency on execution of SOWs for medical communication agency and speaker program agency

Lead and execute national webcast strategy for the Psychiatry Franchise

• Act as primary liaison between TLE Team, speakers, field, cross-functional partners, Nariel and med comm agency for all National Webcasts
• Oversee development of all deliverables, CCC (medical, regulatory, legal) review of all promotional materials and establish/execute timelines
• Improve reporting, analysis and communication strategy to share with the broader cross-functional team

Support execution of conference strategy

• Attend weekly status calls with the Med Comm agencies and MOPs to collaboratively execute PTs
• Execute Thought Leader Liaison (TLL)/executive engagements and conference playbook for Tier 1 conferences
• Support development and CCC review of all conference promotional materials

Program Management

• Lead ongoing team project status meetings
• Lead 1:1 project update meeting with Sr. Director, Commercial Training & Leadership Development for all projects
• Collaborate with team to set deadlines for project deliverables
• Hold team members accountable for deliverables
• Create and execute large communications for all projects
• Collaborate to build and distribute surveys for key projects or meetings

Meeting Management

• Collaborate effectively with internal partners to ensure execution of National Sales Meetings, Launch Meetings, Initial New Hire Training and continuous learning
• Own meeting agenda, manage process for updates, create centralized location for housing
• Lead communications internally and externally for execution of meetings
• Manage hotel contracts and registration for New Hire Training
• Collaborate with internal partners to create strategic meeting surveys
• Analyze survey results, create presentation, present results and offer future recommendations to internal partners (Sr. Leadership, Training, Marketing, and Sales)

Budget Management

• Organize Commercial Training & Leadership Development department budget
• Facilitate discussions with team leaders for estimated budget spend and quarterly check-ins
• Own contracting and PO creation for Commercial Training
• Own and submit accruals on behalf of Commercial Training

Onboarding New Hires

• Primary communicator with new field team members
• Management of new hire training experience (initial contact, materials, & ongoing communication)
• Organize, coordinate and deploy learning management system (LMS) assignments and webinar training sessions
• Complete ownership and management of new hire training classes and materials

National/Train-the-Trainer Meeting Coordination

• Coordination of stakeholder (Marketing, Sales, Training) supplied materials
• Management of material printing, shipments, and on-site material distribution, including proper destruction
• Organization and management of agenda, people, and content for training meetings
• Create and distribute meeting surveys and provide summary reports of key takeaways from sessions