Jose Francisco

Lead all sales operations for multiple divisions and channels, ensuring alignment between strategic priorities and market execution to consistently achieve revenue and distribution objectives.

Conduct in-depth business reviews, sales forecasting, and performance tracking to guide decision making and accelerate results.

Develop monthly sales programs, quotas, and incentive plans tailored to market needs and supplier goals, improving execution efficiency and sales effectiveness.

Recruit, coach, and develop sales leaders and representatives, building a results-driven culture focused on accountability and continuous improvement.

Strengthen supplier partnerships by coordinating joint business plans, promotional strategy, and quarterly performance reviews.

Optimize inventory and budget management to meet financial targets while supporting sell-through and growth initiatives.

Managed a high-volume sales territory from Worcester to Boston through the Cape and Islands, delivering consistent goal attainment across multiple product categories.

Built and led a strong sales team through effective hiring, onboarding, training, and coaching focused on selling skills and performance accountability.

Partnered with cross-functional teams to design and implement strategic programming for the On-Premise channel in Massachusetts.

Developed strong relationships with key decision makers, enhancing account execution, visibility, and supplier prioritization.

Managed a 140-account On-Premise territory, consistently increasing sales volumes and strengthening brand presence.

Grew territory revenue by more than 20% through consultative selling, strong account partnerships, and targeted execution strategies.

Expanded market share across beer, wine, and spirits by identifying growth opportunities and delivering compelling sales presentations.