Joslin Pettingell
West Roxbury
Overview
8
8
years of professional experience
Work History
Social Media Creator
CAMP (A Family Company)
Burlington, MA
01.2022 - 10.2022
- Brand Growth: Generated over 2.5 million views for the company by creating engaging, relatable video content designed to expand the customer base.
- Content Strategy: Produced high-impact videos highlighting key featured products and special events, ensuring all content strictly aligned with the brand identity and mission.
- Community Management: Actively interacted with customers, gathering and implementing feedback to continuously improve content quality and relevance.
- Team Collaboration: Partnered with coworkers to brainstorm and execute creative ideas, bringing brand concepts to life through visual storytelling.
- Project Operations: Consistently met strict production parameters and deadlines to maintain a steady marketing cadence.
Content Creator & Social Media Strategist
TikTok (Fashion & Lifestyle)
07.2019 - Current
- Audience Growth & Analytics: Built and managed a digital community of 78.4K followers, garnering over 3.6M likes through data-driven content strategy and consistent engagement.
- Content Lifecycle Management: Executed a high-volume daily production schedule, overseeing all stages of the creative process including concept development, filming, and post-production editing.
- Trend Analysis: Monitored emerging social media trends and market shifts to pivot content strategy, ensuring maximum reach and relevance within the fashion industry.
- Brand Ambassadorship: Critically evaluated and demonstrated product features, focusing on garment construction, material quality, and design aesthetics to inform consumer purchasing decisions.
- Strategic Networking: Cultivated professional partnerships with creators in parallel niches to facilitate cross-promotional opportunities and expand brand footprint.
- Community Management: Moderated and fostered a positive digital environment, maintaining high sentiment scores and direct engagement with a diverse global audience.
- Operational Agility: Managed end-to-end channel operations with total schedule flexibility, including high-traffic holiday periods and peak engagement hours.
Digital Content Creator & Cosplay Artist
TikTok
05.2020 - Current
- Brand Identity & Growth: Developed a unique brand aesthetic through advanced makeup and costume design, successfully building a community of 73.3K+ followers and 1.4M likes.
- Technical Artistry: Utilized specialized prop-making and costume construction techniques to create highly recognizable, high-fidelity character representations.
- Creative Direction: Curated and synchronized audio-visual elements to differentiate character personas and enhance storytelling impact.
- Collaborative Production: Partnered with fellow creators to co-produce cross-platform content, expanding reach and fostering community engagement.
Props Master
Weston Drama Workshop
Weston, MA
05.2018 - 08.2019
- Design & Visualization: Produced comprehensive rough drafts and scale work-ups to communicate set, scenery, and property requirements for theatrical productions.
- Strategic Design: Developed visual strategies to emphasize key focal points within stage designs, ensuring props supported the narrative arc.
- Project Management: Managed design constraints including architectural limitations, thematic consistency, and strict budget requirements to deliver optimal results.
- Cross-Functional Collaboration: Coordinated with technical lighting and sound teams to integrate props seamlessly into the overall production environment.
- Stakeholder Communication: Maintained consistent progress reporting to four directors via multimedia documentation, including photo, video, and written updates.
Featured Extra
Disney
Newport, RI
11.2021 - 11.2021
- Performance Adaptability: Rapidly integrated directorial feedback and technical notes to refine on-camera performances.
- Product Promotion: Effectively showcased featured products and costume elements as highlighted in the film production.
Education
Bachelor of Arts - Theater Arts
Alfred University
Alfred, NY05.2020
Skills
- Photo and Video editing
- Promotional video development
- Understanding Trends
- Office Suite/Google Docs
- Digital Content Management
- Content Scheduling
- Online Content Development
- Originality and Creativity
Social Media
TikTok
YouTube
Timeline
Social Media Creator
CAMP (A Family Company)
01.2022 - 10.2022
Featured Extra
Disney
11.2021 - 11.2021
Digital Content Creator & Cosplay Artist
TikTok
05.2020 - Current
Content Creator & Social Media Strategist
TikTok (Fashion & Lifestyle)
07.2019 - Current
Props Master
Weston Drama Workshop
05.2018 - 08.2019
Bachelor of Arts - Theater Arts
Alfred University