Julia Stepien
Boston
Summary
Experienced Digital Marketing Project Manager adept at managing successful B2B and B2C campaigns, with a solid foundation in SEO, SEM, and website project management. With over five years of proven expertise in leveraging data analytics to inform marketing strategy decisions, driving measurable results and ROI. Passionate about delivering innovative solutions and optimizing digital initiatives to enhance brand visibility and drive growth. Gifted communicator and decisive planner with excellent project, time, and strategy management skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist
BluShark Digital
07.2023 - Current
- Led projects to redesign web pages, diversify strategies and improve SEO performance for top law & plastic surgeon professionals in the country.
- Used Looker Studio and Google Analytics to identify behavioral patterns and trends in data.
- Boosted online engagement on average by 60% across 10 client accounts.
- Monitored online trends, conversations and innovations to optimize strategies.
- Maintained in-depth understanding of industry practices and trends to best promote products. Worked with the off-page SEO team in utilizing AI for various client projects.
- Measured and evaluated SEO digital performance to present weekly findings to management.
- Led 10-person cross-departmental staff to develop and execute all digital and social marketing initiatives. This includes the website development team, off page SEO team, and content team members.
- Researched and applied CRO and backlinging SEO techniques to increase online exposure by 60%.
- Up-sold additional SEO services based on individual client portfolio.
- Tracked key metrics and developed spreadsheets and data models.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Managed campaigns for various clients that consistently exceeded sales goals.
Senior Strategic Account Manager
CFM
09.2022 - Current
- Managed over 30 client accounts with monthly campaign improvements, SEO performance analysis, and CRO optimizations.
- Created comprehensive account plans outlining goals, objectives, strategies, tactics, milestones, timelines, budgets, and resources required for success.
- Worked with all departments to optimize client websites, advertising campaigns, and overall SEO performance.
- Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience.
- Analyzed SEO performance using agency analytics and google analytics, to make informed strategy recommendations.
- Created and optimized Google Ads campaigns, which increased conversion rate and decreased cost-per-click using top-industry training.
- Created and utilized a high-conversion landing page for pay-per-click campaigns. Improved client leads by an average of 70%/month. This improved the company's internal pay-per-click advertising processes.
- Contributed to team objectives in fast-paced environment.
- Maintained a 98% retention rate across all client accounts.
Account Manager, Marketing
ProSites
02.2020 - 01.2023
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Educated clients on new products or services to increase customer engagement with brand.
- Worked on the social media team to generate content and copy. Created strategy plans for clients and upsold social media advertising services.
- Developed and implemented strategies to increase client retention, such as additional call check-ins and emails.
- Worked on over 60 client accounts in the dental, accounting, and legal fields. Maintained a retention rate of 96-98% at all times.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created Facebook ads, landing pages, and ad copy. Strategized various demographic targeting and analyzed monthly reports.
Social Media Marketing Manager
Julia Stepien
02.2019 - 11.2022
- Managed 5-10 client accounts at all times.
- Created graphics, copy, and social media strategy for all clients.
- Created pricing plans and contracts for initial social media set-ups, and long-term management.
- Increased customer engagement through social media strategy and advertising on Instagram, Facebook, and LinkedIn.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Created landing pages for social media advertising.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Met with clients monthly to go over KPIs, consult on engagement and overall social media branding.
- Created and edited video content for Instagram & Facebook reels, and tik-tok.
- Developed independent tik-tok likes to 40k likes in 4 months.
- Increased social media followers for all clients on average of 60% in first three months of management.
Marketing Assistant
Darden Restaurants-Capital Grille
09.2017 - 07.2020
- Cold called over 3,000 potential & past customers to help with marketing efforts and increase sales.
- Created marketing script for outreach to corporate companies throughout the area, to increase event space booking.
- Helped with planning and hosting of corporate company events.
- Answered all client calls and served as a front-desk manager to optimize restaurant performance.
- Worked with management team and restaurant team to facilitate a quality guest experience.
- Utilized Open Table as the guest CRM, to maintain detailed client & company notes.
- Lead a team of 2-4 administrative staff during busy company events and dinner shifts.
Education
Bachelor of Arts - Communications
University of Connecticut
Storrs, CT12.2022
Skills
- Search Engine Optimization
- Search Engine Marketing
- Google AdWords
- Social Media Management, Content creation, and Scheduling
- Adobe Photoshop and Canva content creation
- Issue Resolution
- Sales Presentation
- Link Building
- Data analytics
- Reporting Tools: Looker Studio, Raventools, UpCity, Agency Analytics
- Lead Generation Campaigns
- CRM: Salesforce, Hubspot, Asana, Zoho, Teamwork and Active Campaign
- Client Retention
- Advertising Strategy
- Microsoft Office
Certification
- Google Ads Certification
- Facebook Ads Certification
- Google Digital Marketing Certification
Languages
Polish
Native or Bilingual
English
Native or Bilingual
French
Limited Working
Timeline
Digital Marketing Strategist
BluShark Digital
07.2023 - Current
Senior Strategic Account Manager
CFM
09.2022 - Current
Account Manager, Marketing
ProSites
02.2020 - 01.2023
Social Media Marketing Manager
Julia Stepien
02.2019 - 11.2022
Marketing Assistant
Darden Restaurants-Capital Grille
09.2017 - 07.2020
Bachelor of Arts - Communications
University of Connecticut
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