Justin Pinkus
Boston
Overview
19
19
years of professional experience
1
1
Certification
Work History
Freelance SEO, PPC and Digital Marketing Consultant
Multiple Agencies and Companies (Internationally)
01.2008 - Current
- A seasoned digital marketing consultant providing SEO, PPC and other expertise to a diverse array of clients globally, specializing in driving online visibility and maximizing ROI through strategic planning and execution.
SEO and Paid Search Specialist
OpenMoves
05.2018 - 09.2022
- Demonstrated expertise as an SEO and PPC Specialist at OpenMoves, driving impactful campaigns for a diverse clientele ranging from e-commerce to lead generation.
SEO Manager
Macmillan Publishers
08.2014 - 10.2014
- Oversaw the SEO department for Macmillan Publishers, devising and executing strategic SEO initiatives while supporting the establishment of an internal agency.
PPC Manager & SEO Specialist
SEO Image, LLC
09.2009 - 04.2014
- Served as a pivotal member of SEO Image, managing PPC and SEO campaigns for diverse clientele across various industry verticals.
SEO & PPC Manager
OnIt Digital
11.2012 - 04.2013
- Led strategic planning and execution of SEO and PPC campaigns for OnIt Digital’s flagship clients, driving revenue growth and exceeding performance targets.
PPC Consultant
Site Seeker
09.2011 - 12.2011
- Executed and managed PPC campaigns for Site Seeker’s key client, driving revenue growth and optimizing campaign performance.
SEO Manager
Digitas
10.2010 - 01.2011
- Managed high-profile SEO projects for Digitas’ top clients, driving significant improvements in search rankings and online visibility.
Internet Marketing Specialist
Linx Communications
03.2009 - 05.2009
- Revitalized the internet marketing department at Linx Communications, driving revenue growth and improving online visibility for key clients.
SEO Specialist/PPC Assistant
SalonSavings/DealSeekers.com
06.2008 - 08.2008
- Led SEO and PPC initiatives for SalonSavings/DealSeekers.com, driving significant improvements in online visibility and revenue growth.
Multi-Channel Marketing
OptiSource Intl. and Magnum Research Corp.
06.2005 - 12.2007
- Provided comprehensive design and marketing services for OptiSource Intl
- And Magnum Research Corp., driving business growth and brand visibility through innovative campaigns and initiatives.
Education
Bachelor of Fine Arts - Graphic Design
Briarcliffe College
Patchogue, NY01.2005
Skills
- Adobe Creative Suite
- Adwords Offline Editor
- AHrefs
- All Major Keyword Research Tools
- Article Submitter Pro 2
- AWR Cloud
- Bing Editor
- Bing Webmaster
- Channel Advisor
- DeepCrawl
- Drupal CMS
- Google Adwords
- Google Alerts
- Google Analytics
- Google Search Console (Webmaster Tools)
- Google Trends
- Joomla CMS
- Lead Generation
- Majestic SEO
- MAS 500
- Microsoft Office Suite
- Moz
- Quark XPress
- QuickBooks
- Raven Tools
- Sales Logics
- Screaming Frog
- Search Metrics
- SEMRush
- SortSite
- Spyfu
- W3C Tools
- WebAdvantage
- WebCEO
- WebTrends
- Woorank
- Wordpress CMS
- Xenu Link Sleuth
Certification
Google Adwords, Expired
Professional Overview
With over 15 years immersed in the dynamic realm of digital marketing and online advertising, I've cultivated a profound expertise in Onsite and Offsite SEO, augmented by a comprehensive skill set encompassing paid search, shopping feeds, content strategy, copywriting, conversion optimization, email marketing, PR, and design. My professional journey spans esteemed advertising agencies, client-side businesses, and freelance consultancy, equipping me with the agility to tailor solutions across diverse industries, from B2B and B2C ventures to ecommerce and lead generation initiatives, servicing both Fortune 500/5000 companies and smaller enterprises. Proficient in leading SEO tools and CMS platforms, I specialize in crafting and executing organic and paid search-centric campaigns, underpinned by a versatile skill set, robust leadership qualities, and adept project and account management prowess.
Skill Sets
- Account Management
- Art Direction
- Basic HTML
- Basic Spanish Language Proficiency
- Competitor Research
- Content Editing
- Content Management Systems
- Content SEO / Strategy
- Conversion Strategy
- Copy Editing
- Copy Writing
- Creative Writing
- Data Entry
- Database Admin
- Digital Advertising
- Digital Marketing
- Direct Marketing
- E-commerce Sales
- E-mail Capture
- E-mail Marketing
- Shopping Feeds Management
- Graphic Design
- Lead Generation
- Link Building
- Marketing Direction
- Offsite SEO
- Online Advertising
- Online Marketing
- Online Sales
- Onsite SEO
- Paid Search / Pay Per Click (PPC)
- Project Management
- Public Relations
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Technical SEO
- Viral Marketing
- Web Analytics
- Web Design
- Web Sales
Professional Highlights
- Client Portfolio: Spearheaded impactful SEO and digital marketing initiatives for industry leaders like Digitas, renowned names such as MacMillan Publishers, esteemed nonprofits like Make-a-Wish Foundation, luxury brands like Sotheby’s and Marissa Collections, Fortune 5000 companies such as Kraft and Enfamil, and numerous local small businesses, showcasing excellence across diverse sectors.
- Process Innovation: Pioneered signature SEO auditing and execution methodologies, setting industry benchmarks embraced widely, establishing the gold standard for agencies seeking unparalleled results.
- Budget Management: Demonstrated adeptness in managing budgets, ensuring optimal ROI from modest allocations to substantial investments.
- Adaptability and Insight: Propelled brands ahead of the curve by navigating the dynamic digital landscape with finesse and foresight.
- KPI Attainment: Proven track record of meeting and/or surpassing KPIs, showcasing a commitment to measurable success.
- Brand Cohesion: Engineered cohesive online messaging strategies, fostering cross-channel resonance and brand ascendancy.
- Mentorship and Leadership: Offered invaluable insights and technical acumen, fostering growth and innovation within the digital marketing sphere.
- Client Retention: Leveraged adept account management skills to salvage partnerships and catalyze organizational resurgence.
Training
B2B Interactive Marketing Conference, DMA (2007)
Timeline
SEO and Paid Search Specialist
OpenMoves
05.2018 - 09.2022
SEO Manager
Macmillan Publishers
08.2014 - 10.2014
SEO & PPC Manager
OnIt Digital
11.2012 - 04.2013
PPC Consultant
Site Seeker
09.2011 - 12.2011
SEO Manager
Digitas
10.2010 - 01.2011
PPC Manager & SEO Specialist
SEO Image, LLC
09.2009 - 04.2014
Internet Marketing Specialist
Linx Communications
03.2009 - 05.2009
SEO Specialist/PPC Assistant
SalonSavings/DealSeekers.com
06.2008 - 08.2008
Freelance SEO, PPC and Digital Marketing Consultant
Multiple Agencies and Companies (Internationally)
01.2008 - Current
Multi-Channel Marketing
OptiSource Intl. and Magnum Research Corp.
06.2005 - 12.2007
Bachelor of Fine Arts - Graphic Design
Briarcliffe College
Google Adwords, Expired
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