Karen Castro

Floral Department Manager

Shaw's Supermarket

05.1981 - Current

Increased sales revenue by implementing effective merchandising techniques and upselling within the floral department.
Ensured visual consistency across all displays within the department by adhering to company merchandising standards.
Maintained strict adherence to health and safety guidelines throughout daily operations, ensuring a safe environment for both employees and customers.
Enhanced customer satisfaction by creating visually appealing and floral arrangements tailored to their preferences.
Streamlined operational processes within the department, improving overall efficiency and productivity for the team.
Established effective sales strategies that drove store traffic during key holiday seasons such as Valentine''s Day, Mother''s Day, and Christmas.
Mentored junior staff members, providing guidance on best practices in floral design, customer service, and sales techniques.
Delivered exceptional customer service by handling inquiries promptly while effectively addressing concerns or complaints when necessary.
Fostered a culture of continuous improvement by encouraging team members to share ideas and suggestions for enhancing department performance.
Maintained a clean, well-organized workspace that facilitated efficient operation of inventory results.
Conducted regular performance evaluations for staff members, offering constructive feedback and setting attainable goals for professional growth.
Optimized workflow within the department by utilizing appropriate task delegation methods amongst team members.
Implemented a successful customer loyalty program that resulted in increased repeat business from satisfied clients.
Managed inventory levels, ensuring optimal stock availability while minimizing waste through efficient ordering and rotation practices.
Boosted employee morale by fostering a positive work environment with open communication channels between management and staff.
Trained employees on customer order taking, FTD, DoorDash, Ecommerce and floral arranging.
Increased sales in department through programs introduced in recent years. FTD, DoorDash and Ecommerce business.
Worked on Special Project, training and developing associates in Floral Department in many locations to improve department performance and customer service.
Worked as Field Specialist covering all stores in the company
Recognized by Corporate leaders for results, customer satisfaction and community involvement.