Karim Taaddi
Casablanca
Summary
Key employers:
- Aruba Networks ( Hewlett Packard Enterprise).
- Cisco Systems.
- Ericsson.
- Disway ( IT distributor).
Professional sales leader with strong record of driving revenue growth and expanding market presence. Skilled in strategic planning, team leadership, and customer relationship management. Known for adaptability in dynamic environments and delivering consistent results. Proficient in leveraging data-driven insights and collaborative approaches to exceed targets.
Overview
24
24
years of professional experience
Work History
Channel And Sales Lead French Africa
Mitelco Distribution
08.2024 - Current
- Responsible for increasing revenue through indirect sales channels. As a channel sales manager.
- Recruit, train, support, analyze and manage channel partners.
- Exceeded sales targets consistently through proactive prospecting, relationship-building, and closing deals.
- Boosted sales performance by implementing strategic sales plans and effective team management.
- Led negotiations for high-value contracts to secure long-term business partnerships.
REGIONAL SALES DIRECTOR
MEDASYSTEMS
08.2022 - 08.2024
- Driving daily sales and profits through the roof
- Seeking out opportunities for expansion and growth by developing new business relationships
- Ensuring the management team acts as a point of escalation for any customer queries
- Treating sensitive company documents as private and confidential and complying with relevant Data Protection regulations
- Being the first point of call for all issues that need to be escalated
- Holding regular meetings with staff members
- Communicating effectively and professionally with staff and customers, both verbal and written
BUSINESS VALUE DIRECTOR
DISWAY
02.2019 - 07.2022
- Board of Directors Member
- Leading the products managers team toward achieving the company’s organisational and financial growth goals
- Responsible of the definition, validation and execution of the global marketing plan, assuring perfect coordination with the vendors marketing teams
- Channel recruitment and animation: Pre-sales support, Seminar animation, and channel technical team training
- Developing and providing press/analyst briefings and promotional materials based on competitive analysis
- Responsible for the development of Huawei, HPE, Aruba, Lenovo, Dell-EMC, Nutanix..
FRENCH AFRICA SALES SPECIALIST
ARUBA- A Hewlett Packard Enterprise
05.2017 - 01.2019
- Driving sales achievement to plan and consistently aiming to overachieve set targets
- Developing a successful “go-to market” and business plans for the different territories within French speaking Africa region
- Driven quarterly Market Demand Generation and Awareness events in multiple countries (North Africa, Ivory Coast, Senegal, ...)
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Built strong client relationships through consistent communication and effective problemsolving.
French Africa Business Manager
Cisco Systems, Inc.
01.2015 - 04.2017
- Build, drive, and manage relationships with key customers (different sectors: Public, Finance & Industry) and technological partners
- Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
- Communicated with customers and vendors positively with particular attention to problem resolution.
BUSINESS VALUE DIRECTOR
DISWAY
11.2011 - 12.2014
- In charge of 10 members of staff
- (Pre-Sales, Sales An Channel)
- Responsible for the development of Symantec, HP ESS, HP Netw, Cisco, EMC, Dell Solution
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Enterprise Sales Manager
Ericsson
05.2008 - 10.2011
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
Enterprise & Banking Sales Manager
INTELCOM SATEC MOROCCO
01.2001 - 04.2008
- Business development for data solutions (Microsoft, Websens, HP, Cisco, Fortinet…
Education
Information System Diploma -
ISI MONTREAL
Montreal01.2000
Bachelor - Network Engineering
ISG
Rabat01.1998
Diploma of general university studies - undefined
University Mohammed V
Rabat01.1994
Skills
- Sales Team Supervision
- Territory Management
- New Account Development
- Relationship Building
- Presentations & Proposals
- Closing Strategies
- Sales Training
- Lead Qualification
Timeline
Channel And Sales Lead French Africa
Mitelco Distribution
08.2024 - Current
REGIONAL SALES DIRECTOR
MEDASYSTEMS
08.2022 - 08.2024
BUSINESS VALUE DIRECTOR
DISWAY
02.2019 - 07.2022
FRENCH AFRICA SALES SPECIALIST
ARUBA- A Hewlett Packard Enterprise
05.2017 - 01.2019
French Africa Business Manager
Cisco Systems, Inc.
01.2015 - 04.2017
BUSINESS VALUE DIRECTOR
DISWAY
11.2011 - 12.2014
Enterprise Sales Manager
Ericsson
05.2008 - 10.2011
Enterprise & Banking Sales Manager
INTELCOM SATEC MOROCCO
01.2001 - 04.2008
Bachelor - Network Engineering
ISG
Diploma of general university studies - undefined
University Mohammed V
Information System Diploma -
ISI MONTREAL
Similar Profiles
Brynn WhiteBrynn White
Payroll/Benefits Administrator at Total Distribution, Inc. (D+S Distribution, Inc.)Payroll/Benefits Administrator at Total Distribution, Inc. (D+S Distribution, Inc.)
NARGIZ MIRZAYEVANARGIZ MIRZAYEVA
Accountant at ERC Distribution Azerbaijan MMC - DistributionAccountant at ERC Distribution Azerbaijan MMC - Distribution
Dakota SteinkeDakota Steinke
Fed Ex Ground at Eldridge Distribution / Stark DistributionFed Ex Ground at Eldridge Distribution / Stark Distribution
Ibrahima Issa AbdourahamaneIbrahima Issa Abdourahamane
Auditeur financier at Cabinet Dassouli HassaneAuditeur financier at Cabinet Dassouli Hassane
SALIM ASRIHSALIM ASRIH
RESPONSABLE DE COORDINATION LOGISTIQUE INTERNE at WANA CORPORATE (INWI)RESPONSABLE DE COORDINATION LOGISTIQUE INTERNE at WANA CORPORATE (INWI)