Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

KATIE DEVLIN

Billerica

Summary

Resourceful professional in management operations known for high productivity and efficient task completion. Possess specialized skills in strategic planning, team leadership, and operational improvement. Excel in communication, problem-solving, and adaptability, ensuring seamless execution of business strategies and enhancement of team performance.

Overview

9
9
years of professional experience

Work History

Business Partner Experience Marketing Director

IBM
07.2022 - Current
  • Lead the go-to-market strategy that drives engagement, growth, and mutual success with our global ecosystem of business partners, including cross-functional collaboration and co-marketing initiatives for joint success
  • Define and execute a comprehensive, omni-channel and audience-first partner marketing strategy
  • Act as the trusted advisor to senior leadership to deliver an optimal messaging and content strategy, effectively negotiating complex situations for best results
  • Crafted the messaging, content and agenda for the 2023, 2024 and 2025 IBM Partner Plus Day experience for 2,000 global partners, collaborating with the General Manager, multiple SVPs and several partners
  • Led the launch of IBM Partner Plus, an overhauled partner program, which drove 1,200 new transacting partners in 2023 and 1,100 in 2024
  • Developed a one-of-a-kind program to elevate brand awareness of IBM watsonx thru ISVs embedded the technology in their commercial solutions
  • Use data and partner feedback to identify gaps and opportunities, ensuring a consistent, positive experience that drives engaging experiences from recruitment to expansion across IBM’s portfolios
  • Serve a role model for leadership behaviors and characteristics that inspire the next generation of brand and content strategists

Content Director

IBM
10.2021 - 07.2022
  • Defined content strategy for IBM z16 launch covering marketing and sales collateral and enablement
  • Collaborated with sales, marketing, web and product teams to ensure plan reflects business goals and demand plan
  • Owned all aspects of content development including selecting which assets to pursue, aligning internal and third-party teams on plan, writing and/or editing content, partnering with creative teams on visual and layout, and working with campaign marketing to execute – generating leads, and measuring results
  • Presented results, including engagement rate and MQL metrics, to senior leadership on a regular basis

Content Director & Team Lead

IBM
01.2018 - 01.2021
  • Oversaw content strategy and execution for Order Management and Inventory Visibility offerings with effective value propositions and narratives
  • Led the content development launch of two product offerings with 30% engagement rate across all new digital assets
  • Fostered a mindset of optimization and efficiency based on data driven insights to fuel visits and responses
  • Managed paid media (content syndication, social, search and newsletters) based on high-performing assets and response-driving marketing content while A/B testing on a quarterly basis
  • Responsible for forging content partnerships with agencies, publishers, testing partners and production companies
  • Developed the strategy for, and drove execution of, the IBM Supply Chain Blog that has over 10k organic monthly visits with an SEO-first approach
  • Coach and develop the team of content marketers and contractors with weekly meetings

Senior Social Strategist

IBM
01.2016 - 01.2018
  • Managed the (former) Watson Customer Engagement social media profiles and presence, including Facebook, Twitter, LinkedIn, and YouTube with a combined following of 90k
  • Owned the global paid social strategy, launch, administration, optimization and budget
  • Collaborate with media agency to execute integrated digital programs to drive lead conversion
  • Launched a Facebook Messenger Bot for real-time client engagement leveraging Watson Assistant to drive to IBM assets, grow Facebook following and generate new opportunities

Education

Bachelor of Arts - Journalism

University of Connecticut
Storrs, CT
12.2006

Skills

  • Project management tools
  • Workforce management
  • Marketing automation
  • Market strategy development
  • Partnership marketing
  • Data analysis and insights
  • Content development
  • Cross-functional collaboration
  • Brand awareness and messaging
  • Lead generation strategies
  • Digital marketing expertise
  • Effective communication skills
  • Creative problem solving
  • Project management tools

Timeline

Business Partner Experience Marketing Director

IBM
07.2022 - Current

Content Director

IBM
10.2021 - 07.2022

Content Director & Team Lead

IBM
01.2018 - 01.2021

Senior Social Strategist

IBM
01.2016 - 01.2018

Bachelor of Arts - Journalism

University of Connecticut

Similar Profiles

CREATE PROFILE
KATIE DEVLIN