Kayla Knudsen
Halifax
Summary
Strategic Social Media Specialist with expertise in managing multi-platform content strategies and enhancing online community engagement. Skilled in creating, scheduling, and optimizing posts to boost audience interaction while preserving brand consistency. Experienced in video production, including filming and editing, and repurposing content into engaging social assets. Contributed to a college-wide rebranding initiative, ensuring alignment with refreshed messaging and visual identity.
Overview
5
5
years of professional experience
Work History
Social Media Specialist
Curry College
Milton
10.2023 - Current
- Managed day-to-day social media operations, including content creation, scheduling, and community engagement across multiple platforms
- Developed and executed content strategies that enhanced brand awareness, drove follower growth, and fostered audience interaction
- Helped produce video content from concept to completion, including planning, filming, and editing
- Filmed and edited TikTok content tailored to trends and platform best practices to boost reach and engagement
- Collaborated with campus departments, students, and staff to create authentic, community-driven content
- Monitored analytics and performance metrics to refine content strategy and elevate engagement results
- Managed and mentored interns and student employees in content creation, delivering feedback and ensuring adherence to brand standards
- Contributed to a college-wide rebranding initiative, helping align social media content with updated brand guidelines and messaging
- Wrote and published news stories for the college website, highlighting student achievements, campus updates, and community impact
Admission Student Media Specialist
Curry College Admission Office
Milton
10.2020 - 10.2023
- Developed engaging multimedia content for prospective students and families.
- Managed social media platforms to enhance communication and outreach efforts.
- Edited video content using professional editing software applications.
- Collaborated with fellow students to develop engaging, relevant content centered on campus events, emerging social media trends, and community interests.
Marketing Intern
Seamans Media
Milton
05.2022 - 08.2022
- Produced and executed strategic content to drive subscriber growth and increase audience engagement across social platforms
- Developed creative assets tailored to target audiences, aligning with brand voice and messaging
- Analyzed engagement metrics and audience insights to refine content strategy and improve reach
- Learned and applied podcast editing techniques to produce polished, high-quality audio content
- Edited clips from New England Ski TV into short-form, engaging social media content optimized for platform performance
- Repurposed content from New England Sports Journal into compelling social media posts to expand reach and audience engagement
- Adapted long-form video and written content into concise, platform-specific formats to maximize visibility and interaction
Education
MBA - Business Administration
Curry College
Milton, MA05-2025
Bachelor of Science - Business Administration
Curry College
Milton, MA12-2023
Skills
Content creation
- Brand management
- Community engagement
- Search engine optimization
- Video editing
- Final Cut Pro, CapCut, Adobe Suite
- Project management
- Data analysis
Accomplishments
Alexander Graham Bell Honors Society
Timeline
Social Media Specialist
Curry College
10.2023 - Current
Marketing Intern
Seamans Media
05.2022 - 08.2022
Admission Student Media Specialist
Curry College Admission Office
10.2020 - 10.2023
MBA - Business Administration
Curry College
Bachelor of Science - Business Administration
Curry College