Kelsey McMahon
Great Barrington
Summary
Dynamic professional with a proven track record at Valley Blue Sox,
Developed skills in client relations and strategic planning within fast-paced marketing environment, now seeking to transition into new field. Leveraged data-driven insights and creative problem-solving to drive campaign success and enhance customer engagement. Looking to apply these transferable skills to make meaningful impact in different industry.
Overview
3
3
years of professional experience
Work History
Sales and Marketing Associate
Henry's Electric
Lee, MA
02.2026 - Current
- Developed targeted marketing campaigns to increase brand awareness and drive customer engagement.
- Coordinated sales initiatives, collaborating with cross-functional teams to achieve revenue goals.
- Analyzed market trends and competitor activities to refine product positioning strategies.
- Assisted in managing social media platforms, enhancing online presence and customer interaction.
- Conducted customer feedback surveys to identify opportunities for service improvement and innovation.
- Analyzed sales data to uncover insights that informed future strategies for targeting specific demographics or regions effectively.
- Assisted in designing email marketing campaigns with personalized content based on consumer behavior analysis leading to higher open rates.
- Organized trade shows and promotional events to increase brand visibility and generate leads.
- Expanded client base through effective networking and relationship-building strategies.
Assistant General Manager
Valley Blue Sox
Holyoke, MA
08.2025 - Current
- Participated in team meetings to discuss operational strategies and initiatives.
- Resolved customer complaints in a timely manner while maintaining a professional demeanor.
- Performed administrative tasks such as filing paperwork, preparing documents.
- Motivated and led team members to work together to achieve targets.
- Helped team develop specialized projects, events and promotions.
- Developed marketing plans to promote products or services offered by the company.
Game Day Operations Intern
Valley Blue Sox
Holyoke, MA
05.2025 - 08.2025
- Assisted with event planning, support and execution of virtual and inperson engagements.
- Identified needs of customers promptly and efficiently.
- Implemented strategies to take advantage of new opportunities.
- Maintained positive working relationship with fellow staff and management.
- Organized and distributed promotional items to fans at games.
- Ensured all necessary documents such as waivers were properly filled out before each event.
- Planned program events, coordinating special guests, and volunteers and implementing promotion strategies to garner attention.
- Responded promptly to inquiries from customers via email or phone calls.
- Arrived at the field punctually to guarantee optimal setup and readiness of the space for games and other events.
- Invested time in managing social media accounts to foster growth and elevate community engagement.
- Coordinated with potential sponsors to facilitate thorough planning of themed nights and events.
Social Media and Photography Intern
The Futures League of New England
Westfield, MA
05.2023 - 08.2024
- Edited photos in different software services according to client specifications.
- Provided input on potential improvements to existing processes or procedures related to photography services.
- Operated cameras, lenses, tripods, and other photographic equipment on site.
- Organized and maintained a digital library of images, video clips, and other media files.
- Managed multiple assignments simultaneously while meeting tight deadlines.
- Collaborated with team members to ensure all deadlines were met on time.
- Cropped, manipulated, and performed color balance for final images.
- Assisted in creating and executing social media campaigns to increase brand awareness.
- Responded to comments and questions from followers in an engaging way that encouraged community building.
- Developed content for various social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat.
- Maintained a library of approved assets such as logos and photos for use in posts.
Education
Bachelor of Science - Marketing And Sport Management
Salem State University
Salem, MA12.2025
Master of Science - Business Administration
University of New England
Biddeford, ME05.2027
Skills
- Event planning
- Social media management
- Customer relationship management
- Content creation
- Promotional strategies
- Team collaboration
- Event promotion
- Strong teamwork
- Negotiation techniques
- Marketing analytics
- Competitor analysis
- Target audience identification
Timeline
Sales and Marketing Associate
Henry's Electric
02.2026 - Current
Assistant General Manager
Valley Blue Sox
08.2025 - Current
Game Day Operations Intern
Valley Blue Sox
05.2025 - 08.2025
Social Media and Photography Intern
The Futures League of New England
05.2023 - 08.2024
Bachelor of Science - Marketing And Sport Management
Salem State University
Master of Science - Business Administration
University of New England