KENNY WILLIAMS
Leominster
Summary
Dynamic communications professional with a proven track record at Bethel Haitian SDA Church, driving a 77% increase in social media reach. Skilled in digital marketing and team leadership, adept at leveraging analytics to inform strategic decisions and enhance brand visibility through compelling storytelling and effective campaign development.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Residential Counselor
RFK Community Alliance
Lancaster
07.2019 - Current
- Fostered emotional and physical well-being in a therapeutic residential setting.
- Refined documentation accuracy and aided behavioral progress plans by managing records.
- Assisted clients in daily living activities and personal care tasks.
Capstone Project - Social Media Campaign
Fitchburg State University
Fitchburg
04.2024 - 05.2024
- Executed asix-week campaign highlighting ethical AI application in academic research.
- Monitored social media analytics, informing strategic marketing and communication decisions.
- Created and managed accounts on Instagram, TikTok, LinkedIn, X, and YouTube.
- Analyzed campaign success through native platform analytics and KPIs.
Communications Director
Bethel Haitian SDA Church
Clinton
10.2019 - 08.2023
- Achieved a 77% increase in social media reach and an 84% boost in engagement through targeted content strategies.
- Trained and led a team of 5, enhancing communication flow and campaign execution.
- Coordinated community outreach campaigns to enhance digital visibility.
Education
M.S. - Applied Communication
Fitchburg State University
Fitchburg, MA12.2024
B.S. - Management Studies
Northern Caribbean University
Mandeville, Jamaica08.2014
Skills
- Adobe Premiere
- Google Analytics
- Lightroom
- Photoshop
- Facebook ads
- Social media analytics
- Content calendar
- Social media management
- Canva
- Storytelling
- Brand voice consistency
- Marketing
- Project management
- Team leadership
- Data analysis
- Campaign development
- Digital marketing
Languages
English
Full Professional
Certification
Google Analytics
Websites
Key Accomplishments
- Engagement Rate Optimization, Achieved a 25% engagement rate using AI-powered tools for strategic content optimization.
- Visibility Enhancement Strategy, Utilized digital analytics to increase brand visibility by 77% through targeted storytelling.
- Content Creation Improvement, Improved content effectiveness by 40% leveraging AI insights for audience engagement metrics.
References
References available upon request.
Timeline
Capstone Project - Social Media Campaign
Fitchburg State University
04.2024 - 05.2024
Communications Director
Bethel Haitian SDA Church
10.2019 - 08.2023
Residential Counselor
RFK Community Alliance
07.2019 - Current
M.S. - Applied Communication
Fitchburg State University
B.S. - Management Studies
Northern Caribbean University