Accomplished Analytics, Business Intelligence, and Data Science Professional with a proven track record of driving business success.
Comprehensive expertise in Data Analytics, Business Intelligence, Statistics, Marketing Science. and Business Systems and Processes.
Overview
20
20
years of professional experience
Work History
Graduate Analytics Lecturer
Northeastern University
07.2024 - Current
Deliver graduate-level courses in Analytics, Business Intelligence, and Data Science
Evaluated and revised lesson plans and course content to achieve student-centered learning
Guide students in applying data analysis tools for real-world problem-solving
Analytics, Data Science and Business Intelligence Manager
Various Consulting Projects
06.2017 - Current
Utilize data to conduct analyses of various marketing initiatives, including digital marketing
Design, track, and analyze marketing and sales campaigns, and conduct various A/B tests
Build and maintain interactive dashboards, develop KPIs and visualizations
Create data architecture and build data models to drive Analytics and BI solutions
Analyze market trends, draw conclusions, and provide recommendations
Conduct financial analysis to identify trends and patterns to improve financial performance
Senior Business Intelligence and Analytics Consultant
CoStar Group
02.2017 - 06.2017
Led the development of an interactive risk assessment and analysis tool using Microsoft BI Stack
Built automatic data flow processes that resulted in a 50% to 75% reduction in data preparation time
Streamlined matching routines and constantly added dimensions and measures to the market analysis tool
Director of Analytics, Data Science and Business Intelligence
Reputation Institute
07.2016 - 12.2016
Led comprehensive data science, business intelligence, and analytics initiatives across the organization
Built business intelligence capabilities that delivered research results via interactive dashboards
Developed automation processes that resulted in a 75% reduction in data reporting and analysis time
Coached and mentored a high-performing team of managers and analysts
Principal Manager of Analytics, Data Science and Business Intelligence
RSA, The Security Division of EMC
05.2010 - 06.2016
Established business intelligence and analytics function, and led its successful expansion
Created interactive dashboards to view acquisition, cross-sell, and up-sell opportunities
Produced market size and opportunity models that drove key business decisions
Streamlined ad-hoc data and analysis requests, allowing multiple deliveries a day to key business partners using SQL, Tableau, Salesforce, Excel, and a custom-built BI tool
Provided analytical input for all go-to-market initiatives, and forecasting
Conducted market research and competitive analysis to better understand the marketplace
Performed pricing analysis, lead scoring, and analysis of business and sales operations
Supported sales initiatives, including territory planning, with data-driven approaches
Coached, mentored, and developed team members
Director of Analytics
Grand Circle Corporation
12.2009 - 03.2010
Introduced predictive analytical techniques for direct mail and email marketing initiatives
Built long-term value, purchase propensity, and financial models to improve Marketing ROI
Automated data processes across the organization, creating interactive reports and visuals
Principal Data and Analytics Consultant
AARP Financial
01.2009 - 12.2009
Utilized data mining and predictive analytics to uncover insights into consumer behavior
Provided recommendations on marketing campaign design, tracking, and analysis
Led bringing the marketing database and analytical infrastructure 'in-house'
Customer Intelligence Manager
Eastern Bank
01.2008 - 07.2008
Created a centralized customer intelligence function that served all major areas of the bank
Established the analytical platform for marketing campaign and product analysis
Led a team of analysts, improving the team's analytical and business intelligence capabilities
Marketing Science and Analytics Consultant
MetLife
05.2004 - 01.2008
Introduced and built predictive analytics capabilities for marketing, sales, and other areas of organization
Developed predictive models including purchase propensity, channel response, lead scoring, attrition, cross-sell, segmentation, forecasting, valuation, and profitability, resulting in substantial increase in sales and marketing ROI
Reduced the account acquisition cost for MetLife Bank by 61%
Increased customer retention by 16%
Built and led a high-performing team of analysts, providing coaching and mentorship to drive their professional development
Education
Bachelor of Science - Business Administration, Marketing, Quantitative Economics
Director of Major Gifts for the College of Engineering at Northeastern UniversityDirector of Major Gifts for the College of Engineering at Northeastern University