Overview
Work History
Education
Skills
Timeline
Generic

KRISTEN WALSH

Norwood

Overview

6
6
years of professional experience

Work History

Event Specialist

Mark Anthony Brands
12.2023 - Current
  • Manage agency partners (Geaux, G7) to execute field marketing programs.
  • Train festival staff, brand ambassadors, and sellers on product knowledge and brand standards.
  • Lead logistics calls to align activation needs with agency and festival requirements.
  • Coordinate with partners, sales, and distributors on product delivery and event planning.
  • Negotiate sponsorship packages to align with brand goals and maximize value.
  • Oversee event ticketing requests and distribution.
  • Serve as on-site lead, ensuring proper setup, brand presence, and competitive insights.
  • Identify growth opportunities to boost brand visibility and engagement.
  • Develop regional 'Scan to Win' and retail activation programs.
  • Assist with budget planning and media strategy alongside Regional Marketing Manager.
  • Support contract reviews and approvals as needed.
  • Create and distribute a monthly marketing newsletter for the sales team.
  • Attend monthly sales meetings and stay aligned with market needs.

On-Premise Manager – New England

Mark Anthony Brands
08.2021 - 12.2023
  • Maintain existing distribution and account relationships while developing new business opportunities.
  • Manage relationships with major buying groups, local chains, and national wired accounts.
  • Oversee on-premise budgets and use them strategically to grow distribution and volume in both new and existing accounts.
  • Book samplings and marketing programs in high-volume accounts to leverage non-buys and promote innovation.
  • Create incentives for distributor sales reps and servers to foster friendly competition and drive results.
  • Educate sales reps and account decision-makers on products through the Taste the Difference technique and IRI data.
  • Build rapport with distributor brand managers and sales reps to influence in-market decisions.
  • Analyze on-premise INBI data for each distributor in the region and ensure accountability and support where needed.
  • Present on-premise trends and initiatives during monthly distributor general sales calls.
  • Serve on the National Crew Drive Committee, organizing crew drives across markets to promote cross-functionality and best practices.

Field Sales Representative

Burke Distributing
10.2019 - 08.2021
  • Serve as the primary on-premise representative for Burke Distributing.
  • Identify major opportunities as seltzers entered the on-premise market for the first time.
  • Educate bar owners and managers on the differences between hard seltzer and vodka soda consumers.
  • Conduct full market surveys to analyze competitor brands, pricing, and advertising strategies.
  • Plan and execute sampling events around key dates and holidays to support brand visibility.
  • Support off-premise initiatives by closing distribution gaps, hitting incentives, and building large displays.

Education

Bachelor of Science - Marketing

University of Massachusetts Dartmouth – Charlton College of Business
North Dartmouth, MA
01.2013

Skills

  • Strategic planning
  • Communication
  • Team collaboration
  • TIPS Certified
  • Cicerone Level 1
  • Power of presenting
  • Microsoft Office
  • Salesforce
  • POS systems
  • IDIG-VIP

Timeline

Event Specialist

Mark Anthony Brands
12.2023 - Current

On-Premise Manager – New England

Mark Anthony Brands
08.2021 - 12.2023

Field Sales Representative

Burke Distributing
10.2019 - 08.2021

Bachelor of Science - Marketing

University of Massachusetts Dartmouth – Charlton College of Business

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