Kristie Tillinghast
Lynn
Summary
Innovative VP of Advertising known for strong analytical skills and strategic campaign execution. Well-versed in creative development, production, stakeholder presentations, regulatory reviews and finance trackers. Experienced in optimizing advertising initiatives and driving measurable results through comprehensive analytics and strategic planning.
Overview
30
30
years of professional experience
Work History
VP, Advertising and Paid Media
State Street Investment Management
Boston, MA
01.2006 - Current
- Directed strategic and complex integrated marketing campaigns, emphasizing advertising initiatives.
- Cultivated and managed strategic partnerships with advertising and media agencies.
- Administered and optimized multi-million dollar advertising spend to enhance brand visibility and market reach.
- Articulated campaign concepts, user journey, and media strategy to C-suite executives.
- Executed comprehensive analytics on campaign success metrics, KPIs, and OKRs to drive strategic advertising initiatives.
- Led comprehensive studies on advertising effectiveness and awareness to enhance marketing strategies.
Project Manager
Molecular
Watertown, MA
06.2005 - 12.2005
- Oversaw execution of complex projects, ensuring timely delivery and adherence to budget constraints for B2B clients including Petco, Borders, and Home Depot.
- Established comprehensive project timelines to facilitate adherence to organizational goals and meet stakeholder requirements.
- Optimized project management processes to enhance efficiency and resource allocation.
- Crafted comprehensive business requirements to guide project outcomes and objectives.
Account Executive
Trinity Communications
Boston, MA
01.1996 - 06.2005
- Developed and maintained strong client relationships to drive revenue growth and enhance customer satisfaction.
- Collaborated with cross-functional teams to deliver tailored communication solutions that meet client needs.
- Oversaw product and brand launch initiatives for multiple clients.
- Monitored and adjusted project timelines and deliverables, maintaining consistency with client expectations.
Education
Bachelor of Science - Advertising
Northeastern University
Boston, MA06-1996
Skills
- Effective team leadership and relationship management
- Data-driven decision-making
- Critical thinking and problem-solving
- Strategic planning
- Customer segmentation and audience targeting
- Brand positioning
- Digital execution
- Creative development
Accomplishments
- FCS Portfolio Awards
- Effie Awards
- ACE Awards
- Gramercy Institute
Campaign recognition and award recipient with several distinguished industry award events throughout my 20 year tenure at State Street Investment Management.
Timeline
VP, Advertising and Paid Media
State Street Investment Management
01.2006 - Current
Project Manager
Molecular
06.2005 - 12.2005
Account Executive
Trinity Communications
01.1996 - 06.2005
Bachelor of Science - Advertising
Northeastern University