Laila Boukantar
MARKETING & COMMERCIAL OPERATIONS DIRECTOR
Mohammedia
Profil professionnel
Marketing & Commercial Operations Director with extensive experience in developing and implementing marketing strategies, managing business development, and leading advertising campaigns. Proven track record in market analysis, digital strategies, and partnership management within the agri-business sector.
Vue d'ensemble
17
17
years of professional experience
Expérience
Marketing & Business Development Director
LESAFFRE
Casablanca
05.2021 - 06.2025
- Developed and implemented the group's marketing strategy
- Managed the BAKING CENTER training facility
- Conducted market analysis and competitive benchmarking
Marketing & Commercial Operations Director
ELEPHANT VERT
Rabat
10.2014 - 05.2021
- Led advertising and communication campaigns
- Designed and executed operational and strategic marketing plans (annual plans, new product launches)
- Managed partnerships with agri-business stakeholders
- Defined the distribution strategy and KPIs for the sales force
- Implemented digital strategies (e-commerce platforms, online campaigns)
Product Manager
SYNGENTA
Casablanca
09.2011 - 04.2014
- Managed CRM tools
- Conducted market research and competitive intelligence
- Created brand plans and positioning studies
- Developed and executed marketing campaigns
- Managed seed and crop protection product portfolios
Market Manager
ONCF - National Railway Office
Rabat
08.2010 - 08.2011
- Led customer satisfaction surveys and quality barometers
- Handled customer complaints and feedback
- Designed and assessed new offers and promotional packages
Traffic Manager
FRANCE 24 (News Channel)
Issy-les-Moulineaux
04.2008 - 11.2008
- Scheduled online and TV advertising campaigns
- Followed up on broadcast implementation and media planning optimization
Formation
Master's Degree - Marketing, Sales & Commercial Team Management
ISEM - University of Montpellier
09.2008 - 12 2009
Business & Marketing Degree - undefined
ENCG - National School of Business & Management
Agadir 09.2004 - 6 2008
Bachelor in International Purchasing - undefined
IUP International Trade
Clermont-Ferrand 09.2006 - 7 2007
High School Diploma - Technical Baccalaureate - Accounting
Technical High School
Mohammedia 09.2003 - 6 2004
Compétences
- Project Management
- CRM Tools
- Business Intelligence
- Marketing Strategy
- Software Proficiency: ERP & Office Tools
Langues
French
Langue maternelle
English
Expérimenté (C2)
Spanish
Élémentaire (A2)
Personnalisé
- Travel
- Cultural Exploration
Chronologie
Marketing & Business Development Director
LESAFFRE
05.2021 - 06.2025
Marketing & Commercial Operations Director
ELEPHANT VERT
10.2014 - 05.2021
Product Manager
SYNGENTA
09.2011 - 04.2014
Market Manager
ONCF - National Railway Office
08.2010 - 08.2011
Master's Degree - Marketing, Sales & Commercial Team Management
ISEM - University of Montpellier
09.2008 - 12 2009
Traffic Manager
FRANCE 24 (News Channel)
04.2008 - 11.2008
Bachelor in International Purchasing - undefined
IUP International Trade
09.2006 - 7 2007
Business & Marketing Degree - undefined
ENCG - National School of Business & Management
09.2004 - 6 2008
High School Diploma - Technical Baccalaureate - Accounting
Technical High School
09.2003 - 6 2004
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