Lan Hai
Cambridge
Summary
MIT Business & Design student and 20K+ follower TikTok creator with direct experience scaling creator economy operations from the inside. Combines TikTok LIVE agency leadership, AI product development, and strategy consulting to drive creator growth and platform performance. Seeking operations and product roles at the intersection of creator monetization and technology.
Overview
2
2
years of professional experience
Work History
COO Services
REACH Projects Inc.
Los Angeles, California
12.2025 - Current
- Lead REACH talent agency TikTok LIVE sector managing 60+ active creators across live operations and creator monetization.
- Closed a $10K partnership deal within first month; scaled live department revenue from ~$300 in December to $10K+ in January — a 30x+ month-over-month growth.
- Designed and implemented commission and revenue-sharing structures supporting a $50K–$200K/month GMV operation, enabling scalable and transparent creator monetization.
- Operated a personal TikTok account (20K+ followers), applying direct creator insights to agency strategy, content workflows, and monetization decisions.
- Partnered with engineering and AI teams to develop creator onboarding and training tools, streamlining workflows and reducing ramp-up time to first monetized live session.
Digital Media Intern - Tencent News
Tencent Holdings Ltd.
Beijing, China
08.2025 - 09.2025
- Managed end-to-end publishing workflows for documentary content, producing three pieces that accumulated 1M+ total views, consistently outperforming account baseline benchmarks.
- Conducted market and trend analysis to identify engagement drivers across China's digital media landscape, informing content strategy decisions.
Intern
PricewaterhouseCoopers (PwC) & Alvarez & Marsal (A&M)
Shanghai, China
05.2024 - 07.2025
- Reduced content production costs by $10K+ by integrating AI-generated deliverables into client engagement workflows (PwC).
- Designed and led consumer research — including interviews and workshops — on luxury automobile purchasing behavior, contributing to a Customer Engagement Handbook identifying eight "Signature Moments" to improve customer experience (PwC).
- Led competitive research across premium EV brands; synthesized stakeholder interviews and quantitative data into structured models supporting brand positioning and go-to-market strategy for a global EV client (A&M).
Education
Bachelor of Science - Business Management And Design
Massachusetts Institute of Technology
Cambridge, MA05-2028
Skills
Skills: Operations management, cross-functional team coordination, data-driven decision making, organizational development
Tools: Adobe Illustrator, Photoshop, InDesign, Rhino, Grasshopper, PowerPoint, Excel
Languages: Mandarin (Native), English (Native)
Timeline
COO Services
REACH Projects Inc.
12.2025 - Current
Digital Media Intern - Tencent News
Tencent Holdings Ltd.
08.2025 - 09.2025
Intern
PricewaterhouseCoopers (PwC) & Alvarez & Marsal (A&M)
05.2024 - 07.2025
Bachelor of Science - Business Management And Design
Massachusetts Institute of Technology