Work Preference
Summary
Overview
Work History
Education
Skills
Earlier Career Experience
Professional Development
Accomplishments
Affiliations
Timeline
Generic
Lisa M Caso

Lisa M Caso

Milford

Summary

  • Senior events leader with extensive experience managing multi‑day conferences, tradeshows, internal flagship events, incentive programs, and customer‑facing experiences. Known for execution discipline, cross‑functional partnership, vendor negotiation, budget ownership, ROI reporting, and delivering high‑stakes programs that strengthen business outcomes and attendee experience.

Overview

13
13
years of professional experience

Work History

Principal Events Marketing Specialist

Boston Scientific
Marlborough
09.2024 - Current
  • Led end-to-end planning and execution for 10+ conferences, trade shows, and education programs annually (50-850 attendees), managing aligned logistics, budgets, and program objectives.
  • Introduced a tiered trade show framework and accelerated planning timelines by 3-6 months, improving prioritization, ROI alignment, and operational efficiency.
  • Executed high-stakes programs with executive visibility, fostering effective cross-functional collaboration.
  • Managed registration and communications via Cvent/Acuity and Smartsheet, ensuring data accuracy and compliance for seamless event delivery.
  • Managed logistics, vendor contracting, and budget oversight for complex programs.
  • Directed event logistics (hotel contracting, F&B, registration, travel) for clinical training courses and internal meetings.
  • Developed standardized tools (Excel trackers, intake forms, reporting) to enhance transparency and facilitate cross-functional coordination.Owned planning and execution for multi‑day conferences and internal flagship events, aligning agendas with business priorities.
  • Ensured compliance, safety, and quality across all event operations.

Marketing Events Specialist

Lenze Americas
Uxbridge
09.2018 - 09.2024
  • Pivoted event strategy to virtual in 2020, successfully hosting webinars and expanding digital programs across multiple platforms to enhance audience engagement.
  • Planned and executed broad portfolio of programs including trade shows, sales meetings, trainings, and large-scale events (up to 1,000 attendees), including distributor roadshows and product webinars.
  • Established ROI measurement and post-event reporting for trade shows, providing actionable insights and recommendations that informed sales leadership strategies.
  • Managed budgets, vendor relationships, and logistics for large-scale events (1,000+ attendees), ensuring seamless execution and participant satisfaction.
  • Partnered with German HQ to align event strategy, brand standards, and execution of timelines.
  • Built project plans, maintained stakeholder communication, and aligned event programming with product launches.
  • Led cross-functional training programs and community initiatives, including STEM/scholarship programs and distributor education.
  • Developed operational systems, including demo unit catalog and loan tracking system for distributors' asset management and efficiency.Executed Sales Kickoff‑style programs, Presidents Club‑level recognition events, and customer‑facing conferences.

Event Specialist

NTT Communications
New York
01.2018 - 10.2018
  • Executed customer and field marketing events to enhance engagement and support sales objectives.
  • Coordinated vendor sourcing, contract negotiation, and onsite logistics to ensure seamless event execution.
  • Developed event collateral and performance reports to evaluate event success and inform future planning.

Marketing Logistics Project Manager

WuXi NextCODE
Cambridge
04.2017 - 11.2017
  • Directed end-to-end event execution, enhancing speaker coordination and managing vendor relationships to ensure successful outcomes.
  • Delivered multi-day medical workshops with consistent attendance of ~250 participants per day.
  • Executed contractual responsibilities for various clients, ensuring compliance and satisfaction through effective management.
  • Coordinated team volunteer efforts for Sheraton Dover Triathlon, fostering collaboration and community engagement.

Trade Show & Event Manager

Imprivata
Lexington
10.2016 - 01.2017
  • Executed trade show strategy for HIMSS, managing sponsorships, contracts, and customer engagement.
  • Designed booth and developed marketing campaign for Dubai sales team at Arab Health event, enhancing visibility.
  • Produced branded materials and digital promotions in collaboration with design and marketing teams, strengthening brand presence.
  • Contract Role

Marketing Communications Project Manager TS & Events

Fresenius Medical Care
Waltham
04.2013 - 02.2016
  • Produced large-scale internal conferences (1,200 – 5,000 attendees) including exhibit floors, programming, speakers, breakouts, and VIP events.
  • Delivered multi‑day internal conferences (1,200–1,500 attendees) with full agenda creation and programming.
  • Designed and executed high-touch VIP experiences during events, ensuring seamless interactions and satisfaction. and customer engagement programs.
  • Led exhibit redesign initiatives, managing booth refurbishment and RFP process to enhance attendee engagement and brand visibility.
  • Managed stakeholder communications and approvals, ensuring compliance through legal/regulatory review of event messaging and materials.
  • Directed logistics and operations for two mobile demo trucks, facilitating nationwide customer training and product demonstrations in multiple locations.
  • Oversaw vendor contracting and major event services.

Education

Candidate for Certified Trade Show Marketer (CTSM) - best practices in trade show and event strategy, execution, measurement, and industry standards

Northern Illinois University
07-2026

Bachelor of Science - Journalism, Advertising & Minor in history

Northeastern University
Boston, MA

Skills

  • Event Strategy & Execution: Tradeshows, conferences, internal events, product launches, sponsorship activation
  • Project Management: Cross-functional leadership, timelines, stakeholder communication
  • Financial Management: Budget ownership, forecasting, ROI reporting
  • Vendor Management: Contract negotiation, show services, freight, logistics
  • Digital Tools: Cvent, Acuity, Smartsheet, Salesforce, Microsoft Office Suite
  • Event Types: SKO, Company Kickoff, User Conferences, Presidents Club, Tier 1 Events
  • Project & Stakeholder Management
  • Audience Engagement
  • Vendor & Operations Management
  • Digital Tools: Cvent, Acuity, Smartsheet, Salesforce, Microsoft Office Suite
  • Event Types: SKO, Company Kickoff, User Conferences, Presidents Club, Tier 1 Events

Earlier Career Experience

  • Owner and Marketing Manager, Caso’s Neighborhood Bar & Grill
  • Advertising Specialist & Service Program Coordinator, CVS Corporation
  • Trade Show Manager, Network Engines, Inc., Role concluded following company acquisition and organizational consolidation.
  • Trade Show & Event Manager, American Power Conversion, Role concluded as part of corporate restructuring.
  • Trade Show & Event Manager, Seagate Software

Professional Development

• Pursuing Certified Trade Show Marketer (CTSM) credential through Northern Illinois University Outreach Program; completed coursework and exam and currently developing required professional portfolio based on Essential Learning Components (ELCs).

• Selected to attend the Modex SHOWpro marketing Professionals Conference for Exhibit Marketers in the Robotics Industry

• Ongoing participation in industry webinars (Smart Meetings) to earn continuing education credits.

• Completed coursework classes in event planning (Bentley College) 

Completed Franklin Covey – 7 Habits of Highly Effective People training.

• Boston Ad Club Creative Concept Course with Gary Greenberg and Peter Seronick.

Completed Girl Scout of America Troop Leader Training Program.

Accomplishments

  • Boston Scientific Spot Award for National Sales Meeting
  • Advertisement Achievement Award, Test & Measurement World (AEMC Instruments/Chauvin Arnoux)
  • Employee of the Month, Seagate Software
  • Head Coach, Milford Cheer Team – Led team to State Championship and National placement
  • Matignon Award for Excellence in Theater & Dance
  • Dolly Fowler Scholarship Recipient (Dance)

Affiliations

  • Member, MPI Rise Awards Committee - Evaluated submissions and collaborated in selecting industry award recipients
  • Member, PMMI Program Planning Committee. Assoc. Packaging & Processing Technologies
  • Member, ASG American Society of Human Geonomics Event Advisory Board
  • Panel Member, Lenze Americas Scholarship Program - Reviewed candidates and presented annual engineering scholarships
  • Board Member & Volunteer Milford School of Ballet
  • Member of the Blackstone Valley Educational Foundation, Led community STEM and scholarship program for Lenze Americas
  • Member of the Wang Center's Metropolitan's - Charity group that held event fundraisers for the inner-city group Young at Arts

Timeline

Principal Events Marketing Specialist

Boston Scientific
09.2024 - Current

Marketing Events Specialist

Lenze Americas
09.2018 - 09.2024

Event Specialist

NTT Communications
01.2018 - 10.2018

Marketing Logistics Project Manager

WuXi NextCODE
04.2017 - 11.2017

Trade Show & Event Manager

Imprivata
10.2016 - 01.2017

Marketing Communications Project Manager TS & Events

Fresenius Medical Care
04.2013 - 02.2016

Candidate for Certified Trade Show Marketer (CTSM) - best practices in trade show and event strategy, execution, measurement, and industry standards

Northern Illinois University

Bachelor of Science - Journalism, Advertising & Minor in history

Northeastern University
Lisa M Caso