Summary
Overview
Work History
Education
Skills
References
Honors And Certifications
Timeline
Generic

Lismany Medina

Boston

Summary

Marketing Director with proven expertise in AEC sector, enhancing brand visibility and engagement through innovative digital marketing strategies. Successful in developing and executing strategic initiatives that drive market growth and profitability. Recognized for strong communication skills and effective leadership in team building and performance enhancement.

Overview

15
15
years of professional experience

Work History

Marketing Director

METALCON
01.2019 - Current
  • As the sole creative lead at METALCON, I am responsible for the development and execution of all branding and marketing initiatives that drive the organization’s visibility and engagement in the construction industry.
  • Lead strategic planning, campaign execution, and event marketing programs while managing a marketing and design team of two.
  • Spearhead the development of METALCON’s brand identity, ensuring consistent messaging and visuals across digital and print channels.
  • Manage a team of two (Marketing & Sales Coordinator and Education & Tradeshow Specialist), providing direction, prioritization, and performance feedback.
  • Plan and execute in-person and virtual events—including webinars, workshops, and industry conferences—with a focus on ROI and audience engagement.
  • Oversee pre-event planning, on-site execution, and post-event analytics to refine future event strategies.
  • Lead creative direction for all assets including website graphics, advertisements, program guides, email templates, and signage.
  • Design and manage METALCON’s website and mobile app for user experience, content alignment, and SEO performance.
  • Develop comprehensive email marketing strategies—segment audiences, create templates, and optimize campaigns based on analytics.
  • Conceptualize and produce advertising collateral for industry publications, Google Ads, and sponsored content.
  • Manage organic social media campaigns across platforms including Facebook, Instagram, LinkedIn, and Google.
  • Write and repurpose engaging content such as emails, blogs, press releases, and social posts to support lead generation and brand consistency.
  • Collaborate on sponsorship opportunities and develop high-impact promotional materials and on-site branding for sponsors and exhibitors.
  • Track marketing performance using Google Analytics and reporting tools to guide data-driven strategy improvements.
  • Maintain a centralized inventory of marketing assets and event materials, ensuring quality and consistency across all events.

Owner / Creative Director

LUHV Live Ur Highest Vibe by Lismany
01.2010 - Current
  • Built and operate a creative studio, specializing in graphic design, branding, and holistic business strategies.
  • Work with entrepreneurs, creatives, and small businesses to bring their vision to life through personalized branding and marketing strategies.
  • Lead clients through the process of defining and building brand identity, from logos to full brand packages.
  • Create logos, websites, social media graphics, print collateral, and digital advertising with strategic visual impact.
  • Design and develop functional, user-friendly websites tailored to client needs using WordPress and SquareSpace.
  • Develop and execute organic social media campaigns, manage email marketing, and digital content to drive engagement and leads.
  • Align branding efforts with clients’ personal values and lifestyles, specializing in wellness and creative industries.
  • Oversee multiple client projects simultaneously with strong communication and high-quality, timely deliverables.
  • Empower clients through a unique creative/business strategy blend, helping them stand out authentically in their fields.

Marketing Manager

METALCON
01.2017 - 01.2019
  • Promoted to oversee strategic marketing execution for METALCON’s events and digital channels.
  • Played a key role in campaign planning, content strategy, and attendee acquisition, while ensuring cohesive branding and messaging across all platforms.
  • Developed and executed annual marketing plans, resulting in a 15% increase in event registration.
  • Optimized email marketing campaigns with segmentation and testing, improving open rates by 20% and click-through rates by 18%.
  • Managed content and schedules across all social platforms, leading to a 40% growth in social followers and increased engagement.
  • Coordinated with sales to create marketing materials and sponsorship kits that supported partner engagement and retention.
  • Collaborated with design and web teams to align creative assets and messaging across print, digital, and onsite materials.
  • Produced and managed content for the METALCON Show Guide and event collateral under tight deadlines and vendor constraints.
  • Implemented Google Analytics and campaign tracking tools to improve campaign effectiveness and provide actionable insights.
  • Contributed to refining METALCON’s brand voice and visual identity to align with evolving audience expectations.

Graphic Designer

METALCON
01.2014 - 01.2017
  • Served as the primary designer for METALCON, creating visual assets that supported marketing campaigns and brand consistency.
  • Delivered high-quality graphics for digital and print, contributing to increased engagement and event attendance.
  • Designed 200+ marketing assets annually including brochures, signage, web graphics, and social media content.
  • Supported a 20% increase in event attendance through the creation of compelling, audience-driven visuals.
  • Redesigned METALCON’s brand visuals, enhancing consistency and sponsor satisfaction.
  • Produced on-site signage and exhibitor materials that improved navigation and attendee experience.
  • Created optimized assets for web and email platforms, resulting in a 15% lift in click-through rates and 10% longer session durations.
  • Developed branded templates and standards, reducing production time by 30% and ensuring design consistency.
  • Oversaw vendor communication for printing, ensuring timely delivery and adherence to brand quality.
  • Customized sponsor materials and visual assets, contributing to a 25% improvement in sponsorship fulfillment.

Education

Bachelor of Arts and Science - Graphic Design

Newbury College
Boston, MA

High School Diploma - Interactive Media Certification

Madison Park Technical Vocational High School
Boston, MA

Skills

  • Adobe Creative Suite and Microsoft Office
  • HTML and CSS
  • WordPress and SquareSpace
  • Google Analytics
  • Web design and development
  • Digital marketing strategies
  • Email marketing campaigns
  • Social media management
  • Creative vision and storytelling
  • Project management skills
  • Attention to detail

References

  • Melissa Neubek, meli@neubek.com, Owner & CEO, Neubek Photographers
  • Claire Kilcoyne, clairekilcoyne2@gmail.com, Former Vice President of Events, PSMJ/METALCON
  • Timmery Kuck, timmerykuck92@gmail.com, Founder, TK Events & Conference and Meeting Manager, Massachusetts Municipal Association

Honors And Certifications

  • Digital Marketing Certificate
  • Magna Cum Laude
  • Members of National Honor Society
  • Certified in Interactive Media / Web Design and Development

Timeline

Marketing Director

METALCON
01.2019 - Current

Marketing Manager

METALCON
01.2017 - 01.2019

Graphic Designer

METALCON
01.2014 - 01.2017

Owner / Creative Director

LUHV Live Ur Highest Vibe by Lismany
01.2010 - Current

Bachelor of Arts and Science - Graphic Design

Newbury College

High School Diploma - Interactive Media Certification

Madison Park Technical Vocational High School

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Lismany Medina