Lori Mouradian
Belmont
Summary
Public relations and marketing professional with 4 years of experience supporting multi-account campaigns across consumer, tech, and lifestyle brands. With a background in PR, media outreach, and brand marketing, I specialize in crafting strategic narratives and elevating brand visibility. Currently focused on developing content and campaigns that drive growth, I’m passionate about shaping compelling brand stories through innovative marketing, advertising, and communications strategies.
Overview
4
4
years of professional experience
Work History
Marketing & Branding Volunteer
TEDxHarvardSquare
05.2025 - Current
- Develop content strategies and launch social media campaigns, growing Instagram following to 300+ and boosting engagement across LinkedIn and email.
- Coordinate logistics and communication for events, ensuring smooth execution and participant satisfaction.
- Monitor and analyze performance metrics to refine strategies and strengthen audience reach.
Brand Marketing Consultant
Mouradian Jewelry
09.2021 - Current
- Execute social media campaigns and creative content strategies, increasing engagement by 20%.
- Write SEO-optimized website and email content, boosting traffic by 5% and enhancing visibility.
- Lead promotional campaigns blending creative storytelling with analytics to maximize results.
Account Coordinator
Crenshaw Communications, a Mod Op Company
09.2022 - 04.2025
- Supported 5+ consumer and tech accounts with client communications, agendas, recaps, and deadline tracking.
- Researched, built, and maintained media lists; pitched to broadcast, print, and digital outlets to secure impactful coverage.
- Conducted industry research and monitored trends to inform strategies and reporting.
- Managed account fundamentals, including coverage scanning, developing status reports, and coordinating workflows across teams.
Public Relations Intern
Allied Global Marketing
06.2021 - 08.2021
- Built relationships with influencers, community leaders, and grassroots organizations to expand reach.
- Conducted research and supported media outreach for entertainment clients including Warner Brothers, Hulu, and Paramount.
- Supported event planning and execution, managing logistics and preparing post-event reports to evaluate the success of activations, such as pop-up events for movie promotions.
Education
Bachelor of Science - Public Relations
Boston University – College of Communication
05.2021
Skills
- Targeted media engagement
- Content creation with SEO focus
- Social media engagement
- Experience with design tools
- Media outreach and press kit development
- Experienced with ChatGPT and Canva AI
Languages
English
Native or Bilingual
Armenian
Native or Bilingual
Timeline
Marketing & Branding Volunteer
TEDxHarvardSquare
05.2025 - Current
Account Coordinator
Crenshaw Communications, a Mod Op Company
09.2022 - 04.2025
Brand Marketing Consultant
Mouradian Jewelry
09.2021 - Current
Public Relations Intern
Allied Global Marketing
06.2021 - 08.2021
Bachelor of Science - Public Relations
Boston University – College of Communication