Lucy Graziano
Arlington
Summary
Strategic communications, marketing, and public affairs professional creating and managing global brand awareness for large organizations. Skilled in all aspects of public relations/affairs, media relations, social media, messaging/copywriting, and issues and reputation management. Adept at managing crisis and challenging business cycles. Committed to excellence and results. Pioneer in digital marketing and 24x7 real-time news; certified in Digital Marketing.
Overview
31
31
years of professional experience
Work History
Director, Marketing, Advertising, and Sponsorships
Hanscom AFB, US Air Force
01.2018 - Current
- Restructured marketing and communications operations, spearheaded brand overhaul, and set long-term strategy for base facilities, programs, and services.
- Created partnerships with corporate entities and community organizations to build programs for military population.
- Liaise with Public Affairs to organize and disseminate information.
- Reduced operations expenses by 50% while improving and increasing overall productivity of department.
Principal
LG Marketing and Communications, LLC
01.2010 - 01.2018
- Founded and operated boutique communications agency serving clients in technology, health, and non-profit sectors.
- Clients included Aegis LightWave, American Graphics Institute, Analog Devices, Autodesk, Aylus Networks, Babson College, Cerva Networks, Fidelity Investments, New Covenant School, Performance Motion Devices, Rocket Software, SCORE, Sonus Networks, and Virtual Iron.
Vice President, Marketing
Sentito Networks, Inc.
01.2006 - 01.2008
- Hired from consulting role to lead all corporate marketing and marketing communications, develop exit strategy during industry downturn.
- Created content and digital media for product promotions, tradeshows, and advertising.
- Played key role in developing and managing partnerships, alliances.
- Maintained company brand; reduced marketing expenses by 70%.
Consulting Principal
Topaz Communications Agency
01.2004 - 01.2006
- Consulted on business development and client communications strategy including agency pitch, program planning, and execution.
- Managed client accounts in mobile technology, social networks, and digital media (bcgi, Celtro, Millennial Net, and Prospective).
Communications Director
Sycamore Networks, Inc.
01.2002 - 01.2004
- Served as primary spokesperson for highly visible public telecommunications company during turbulent industry downturn.
- Led internal and external communications/public relations to handle restructuring, reputation management, and crisis communications.
Director of Marketing
Winphoria Networks, Inc.
01.2000 - 01.2002
- Recruited to create and execute communications, marketing, and analyst relations for mobile wireless start-up with rapid development of corporate brand and product category.
- Created content, messaging, intranet and website, branding sales tools, and led all branding with product naming convention, product packaging, and graphic design.
- Launched company into wireless market, resulting in immediate industry awareness.
Director, Global Communications
Lucent Technologies, Inc.
01.1998 - 01.2000
- Company Overview: (Joined Lucent through acquisition of Ascend in 1998)
- Promoted through acquisition of Ascend to lead internal/external communications and media relations for $4B Internet products and services division with 17 P&L units and 5000 employees.
- Led staff of senior public affairs, analyst relations, and internal communications teams to redefine Lucent as leader in data networking.
- Launched digital communications tools.
- Handled and served as public spokesperson in crisis communications situations including nationwide Internet outages.
- Created organizational structure to incorporate acquisitions of Ascend, Nexabit, Xedia, and Chromatis.
Director, Public Relations/Analyst Relations
Ascend Communications, Inc.
01.1997 - 01.1998
- Company Overview: (Joined Ascend through acquisition of Cascade Communications in 1997)
- Promoted to lead public relations for $20B Internet Company.
- Rebranded Ascend as global leader for carrier/ISP equipment.
- Created new global organizational structure and processes, integrating east/west companies; managed staff of fifteen.
- Set strategy and executed high impact, high visibility campaigns leading to broad market awareness.
- Created mutually beneficial marketing campaigns with customers.
- Set strategy and managed relationships with key trade/business press, and financial/trade analysts.
- Developed company-wide PR standards and processes, speaker bureau and bylined-article programs.
Senior Manager, WW Public/Analyst Relations
Cascade Communications
01.1995 - 01.1997
- Managed global corporate communications program for $3.7B public Internet company leading to broad recognition as the #1 global leader and long-term contender for switching business traditionally monopolized by incumbents.
- Managed brand image of executives as industry visionaries and management leaders resulting in worldwide media coverage in Fortune, BusinessWeek, Wall Street Journal, New York Times, CNN, Boston Globe, Investor's Business Daily and more.
- Developed and executed global PR initiatives with strategy, product promotion, business, and acquisition launches, placed articles, tradeshows, press/analyst events and tours.
- Served as official spokesperson and provided communications counsel and media training for executive and product personnel for day-to-day business activity and crisis situations.
- Repositioned company image from one product frame relay company to a global market leader of core switching and access equipment for public carrier data and ISP networks.
Education
MBA - Entrepreneurship
Babson College
MBA - Global Marketing Management
University of Massachusetts Amherst
BA - Mass Communications
Westfield State University
BS - Social Sciences
Westfield State University
Digital Marketing Certification -
American Graphics Institute
Skills
- Communications (Internal, External, Crisis)
- Content
- Digital marketing
- Issues and Reputation Management
- Media Relations
- Messaging
- Public Affairs/Relations
- Social Media
- Thought Leadership
Timeline
Director, Marketing, Advertising, and Sponsorships
Hanscom AFB, US Air Force
01.2018 - Current
Principal
LG Marketing and Communications, LLC
01.2010 - 01.2018
Vice President, Marketing
Sentito Networks, Inc.
01.2006 - 01.2008
Consulting Principal
Topaz Communications Agency
01.2004 - 01.2006
Communications Director
Sycamore Networks, Inc.
01.2002 - 01.2004
Director of Marketing
Winphoria Networks, Inc.
01.2000 - 01.2002
Director, Global Communications
Lucent Technologies, Inc.
01.1998 - 01.2000
Director, Public Relations/Analyst Relations
Ascend Communications, Inc.
01.1997 - 01.1998
Senior Manager, WW Public/Analyst Relations
Cascade Communications
01.1995 - 01.1997
MBA - Entrepreneurship
Babson College
MBA - Global Marketing Management
University of Massachusetts Amherst
BA - Mass Communications
Westfield State University
BS - Social Sciences
Westfield State University
Digital Marketing Certification -
American Graphics Institute
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