Summary
Overview
Work History
Education
Skills
Fun Facts
Timeline
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Luke Jarvis

Hopkinton

Summary

Results-oriented Ecommerce and Digital Growth Marketer with 10+ years experience and a proven track record of driving online business success. Leveraging deep expertise in data-driven strategies, I specialize in transforming digital marketing and ecommerce operations to maximize growth and ROI. Passionate about staying ahead of industry trends, I thrive on creating innovative solutions that propel brands forward in the competitive digital landscape.

Overview

12
12
years of professional experience

Work History

Director of Performance Marketing

88 Acres, High Growth Food CPG Company
07.2020 - Current
  • Developed and executed comprehensive Ecommerce and Digital Marketing strategies that averaged 50% top line growth for 4 years running while maintaining bottom line ratios.
  • Led internal team and agency partners in optimizing the online customer acquisition funnel across digital marketing and onsite channels, enhancing user engagement and conversion.
  • Directed cross functional development and execution of comprehensive Amazon strategy resulting in average annual top line growth of 70% over 3 years.
  • Managed 7 figure marketing budget across multiple channels including Meta, Google, Amazon, Affiliate, Instacart, Influencer marketing and more.
  • Established and tracked KPIs to evaluate the effectiveness of digital campaigns, regularly analyzing performance data to inform strategy adjustments and ensure alignment with growth goals.
  • Designed and implemented a robust DTC website tech stack, aligning technology solutions with business objectives to enhance scalability, user experience, and operational efficiency.


Sr. Ecommerce Growth Strategist

Nested Bean, High Growth Baby Products Company
01.2019 - Current
  • Primary Growth Strategist responsible for growing brand from tens of thousands in annual revenue to tens of millions of a six year period.
  • Manage seven figure ad budget accounting for 70% of total online spend. Grew ad attributed revenue 40% YOY
  • Developed several high traffic landing pages through consumer behavior analysis and A/B testing resulting in 25% decrease in cost per acquisition
  • Created and implemented lean ecommerce international expansion model and go to market strategy. Rolled out in Canadian market with three new geographies targeted for 2020
  • Managed three agencies working on different ad platforms through goal setting and KPI management
  • Built cross channel forecasting model accounting for inter-channel attribution, used to optimize supply planning
  • Developed Conversion Rate Optimization process to systematically identify and implement optimization opportunities across nestedbean.com and key external landing pages
  • Constructed, implemented and lead ad creation process across internal teams and external agencies

Ecommerce Manager

Nested Bean, High Growth Baby Products Company
08.2014 - 01.2019
  • Created and implemented entire direct response advertising strategy that increased company revenue from early six figures to mid seven figures over 3 year period, accounting for 90% of company revenue. Established relevant KPIs to ensure profitability throughout growth
  • In charge of all paid advertising, SEO, on-site CRO, email marketing and email lead generation. Maintained and managed nestedbean.com and third party sites such as Amazon and Ebay
  • Grew Amazon account to generate upwards of 40% of company revenue and achieved page one, spot one ranking for major product keyword
  • Diagnosed data-backed UX sticking points on nestedbean.com, based on in-depth user behavior analysis. Developed and executed site redesign plan including user flow design. Established conversion based KPI goals to track project success
  • Developed and executed SEO initiatives leading to several page one ranking keywords for relevant topics
  • Vetted and on-boarded all marketing and operational software for nestedbean.com
  • Vetted and managed Shopify developer freelancers and part-time affiliate program manager. Managed and mentored several interns on various ecommerce projects

Sales and Marketing Intern

Nested Bean, High Growth Baby Products Company
06.2014 - 08.2014
  • Launched the company's direct Amazon sales channel and grew sales to 18% of total revenue in the first 2 months
  • Developed and implemented a sales program responsible for growing the company's boutique retail channel 5% in 3 months

Team Member

Babson Consulting Alliance Program
01.2014 - 05.2014
  • Developed and presented "out-of-the-box" social media marketing strategy for Putney Veterinarian Pharmaceuticals on team of MBAs
  • Conducted in-depth market research and analyses of Putney's consumer base and Veterinarian Pharmaceutical Industry used to construct strategic marketing recommendations for client

Finance and Accounting Associate

Aspen Re America, Global Reinsurance Agency, $2.7B in Sales
06.2012 - 06.2013
  • Executed ceded reinsurance premium billing and loss recovery on behalf of Aspen US Insurance
  • Created and implemented financial model for tracking ceded facultative reinsurance, used in forecasting cash flow for reinsurance billing greatly reducing inaccuracies in cash need estimates for facultative reinsurance
  • Assumed operational responsibility for Ceded Reinsurance department upon departure of all members and trained incoming Director and Senior Accountant

Education

M.B.A. - Concentration in Marketing and Entrepreneurship

Babson College, F. W. Olin School of Business
Wellesley, MA
05.2015

Bachelor of the Arts - International Business & Philosophy

Assumption College
Worcester, MA
05.2012

Skills

  • Ecommerce growth strategy development & execution
  • Internal team leadership & agency management
  • Conversion funnel creation and optimization
  • Paid social, paid search advertising
  • Conversion rate optimization
  • Amazon strategy and execution
  • Search engine optimization
  • Agency and cross functional management
  • Marketing budget creation and management
  • Email lead generation and email marketing (Klaviyo)
  • Shopify and tech stack management

Fun Facts

  • Father of two.
  • Zimbabwean born and raised. Living and working in the U.S. since 2008.
  • Avid Rugby fan.
  • Former college athlete (basketball).
  • Ping Pong master.

Timeline

Director of Performance Marketing

88 Acres, High Growth Food CPG Company
07.2020 - Current

Sr. Ecommerce Growth Strategist

Nested Bean, High Growth Baby Products Company
01.2019 - Current

Ecommerce Manager

Nested Bean, High Growth Baby Products Company
08.2014 - 01.2019

Sales and Marketing Intern

Nested Bean, High Growth Baby Products Company
06.2014 - 08.2014

Team Member

Babson Consulting Alliance Program
01.2014 - 05.2014

Finance and Accounting Associate

Aspen Re America, Global Reinsurance Agency, $2.7B in Sales
06.2012 - 06.2013

M.B.A. - Concentration in Marketing and Entrepreneurship

Babson College, F. W. Olin School of Business

Bachelor of the Arts - International Business & Philosophy

Assumption College
Luke Jarvis