Macy Wilcox
Boston
Summary
Results-oriented marketing professional with expertise in digital marketing, content creation, and campaign execution. Currently pursuing an MBA at Boston College, leveraging a solid foundation in business strategy and analytics. Skilled in driving revenue initiatives and enhancing brand engagement through targeted marketing programs.
Overview
4
4
years of professional experience
Work History
Account Manager, Ticket Sales, Customer Service &
Boston College – Athletics Department
Chestnut Hill
07.2023 - Current
- Managed and retained portfolio of season ticket member accounts through personalized outreach and relationship-building strategies to foster long-term client relationships.
- Develop targeted upsell and cross-sell strategies to drive incremental revenue from individual and corporate clients.
- Delivered high-touch client experiences during athletic events, enhancing brand loyalty and customer satisfaction.
- Deliver high-touch client experiences during athletic events, enhancing brand loyalty and customer satisfaction.
- Resolved customer concerns efficiently, upholding strong brand voice and service standards to ensure client satisfaction.
Marketing & Communications Intern
Merrimack College - Athletics Department
North Andover
08.2022 - 12.2022
- Developed and scheduled engaging social media content to increase visibility for athletic teams and events.
- Updated and maintained team statistics and digital content on athletic websites to provide accurate information for fans.
- Supported game-day operations to enhance fan engagement and ensure smooth event execution.
Marketing Intern
Stache Storage
Remote
08.2021 - 12.2022
- Wrote and optimized blog content, enhancing SEO performance and increasing organic website traffic.
- Collaborated on digital graphics using Canva and Photoshop, enhancing visual appeal of blog and web content.
- Supported content strategy initiatives, aligning brand messaging with audience engagement goals.
Education
MBA - Business Administration
Boston College
Chestnut Hill, MA05-2026
Bachelor of Science - Marketing & Management
Merrimack College
North Andover, MA05-2023
Skills
- Content creation and social media management
- Digital marketing and SEO optimization
- Campaign execution and performance tracking
- CRM and client relationship management (Salesforce, Paciolan)
- Email marketing and campaign development
- Cross-functional collaboration and teamwork
- Business strategy and revenue-driven marketing
- Adobe Photoshop, Canva, Microsoft Office Suite
- Strong written and verbal communication
Timeline
Account Manager, Ticket Sales, Customer Service &
Boston College – Athletics Department
07.2023 - Current
Marketing & Communications Intern
Merrimack College - Athletics Department
08.2022 - 12.2022
Marketing Intern
Stache Storage
08.2021 - 12.2022
MBA - Business Administration
Boston College
Bachelor of Science - Marketing & Management
Merrimack College