Mairin Tully
Boston
Summary
Through hands-on experience in fast-paced marketing environments, I've developed strong skills in strategic planning, campaign execution, and data-driven decision-making. I'm eager to bring this expertise to a Marketing Specialist and Business Development role, using data insights to optimize campaigns, identify growth opportunities, and drive measurable business impact.
Overview
3
3
years of professional experience
Work History
Business Devlopment Marketing Specialist
Portside Capital Solutions
06.2026 - Current
- Support business growth initiatives by researching opportunities and helping identify potential partnerships and connections
- Conduct market and industry research to provide insights that support client objectives and long-term growth strategies
- Contribute to client projects through strategic planning, outreach, and ongoing engagement efforts
- Help connect clients with valuable resources, networks, and opportunities that align with their goals
Social Media Manager
Mushroom Media
06.2023 - 09.2025
- Developed and refined brand identity and voice across social media platforms, ensuring consistency in messaging, tone, and visual presentation.
- Led aspects of the rebranding process, creating structured content calendars and implementing a consistent posting strategy to strengthen brand recognition.
- Supported client-facing campaigns and social media initiatives, producing tailored content and managing posting schedules to enhance engagement and visibility.
Brand Marketing Intern
Andrea Schumacher Interiors
05.2023 - 08.2025
- Assisted with SEO initiatives and backlink development, improving search engine performance and strengthening the firm's digital presence.
- Collaborated on marketing campaigns, digital ads, and editorial content, helping to craft compelling narratives that elevated the firm's brand and projects.
- Supported the social media strategy by creating and managing content across multiple platforms, driving brand visibility and audience engagement.
The Ribbon Box
01.2025 - 04.2025
- Monitored and analyzed competitor editorial posts and tracked social trends.
- Oversee a weekly audit of competitor editorial content, analyzing trends to help refine brand messaging strategy.
- Researched and tracked emerging social media trends, identifying opportunities to elevate brand storytelling.
- Developed and tailored social media content that resonated with current trends and aligned seamlessly with brand campaigns.
- Proactively identified and connected with potential podcast guests and brand collaborators, expanding audience engagement and partnerships.
Education
Bachelor of Science - Writing Rhetoric & Technical Communication
James Madison University
Harrisonburg, VA09-2022
Skills
- Social media management
- Digital marketing
- Customer research
- Analytics and SEO
- Campaign development
- Project management
- Copywriting
- Branding
- Market trend analysis
- Media relations
Timeline
Business Devlopment Marketing Specialist
Portside Capital Solutions
06.2026 - Current
The Ribbon Box
01.2025 - 04.2025
Social Media Manager
Mushroom Media
06.2023 - 09.2025
Brand Marketing Intern
Andrea Schumacher Interiors
05.2023 - 08.2025
Bachelor of Science - Writing Rhetoric & Technical Communication
James Madison University