Majda Slaoui

Communication Strategy

• Designed comprehensive and innovative communication strategies: complete rebranding of Saïdia Resorts and its components (golf courses, marina, residential) including the creation and deployment of tailored graphic charters.
• Developed communication plans to promote the Saïdia Resorts destination and specific products (online & offline).
• Led the digital transformation: implementing solutions to enhance online visibility and customer engagement (over 340,000 visits annually with an average growth of 157% per year since 2015).

Media and Public Relations

• Created impactful communication campaigns aligned with strategic objectives.
• Monitored market trends and regularly assessed the impact and effectiveness of communication strategies.
• Developed and maintained media relations by drafting press kits and releases, and coordinating press conferences
• Created institutional and promotional films to enhance brand visibility and showcase products.
• Promoted Saïdia Resorts at professional trade fairs and industry events, including international exhibitions, eductours, and workshops.

Strategic Event Coordination and Sponsorship

• Designed and managed over 30 strategic events to promote Saïdia Resorts and its offerings, including Blogger Trips, Sailing Cup, Nautical Week, Moto Ride, and Happy Wall.
• Identified partnership opportunities and negotiated agreements to enhance visibility and impact, aligning with the sponsorship strategy (sponsored over 40 events.
• Created partnership agreements with a focus on expectations, deliverables, and mutual objectives.

Team Management and External Collaboration

• Led a dedicated team focused on communication, content creation, and event organization.
• Collaborated with external service providers, including communication, PR, and digital agencies, to drive project success.

Budget Management

• Developed and managed communication budgets, ensuring the effectiveness of initiatives through ongoing monitoring and reporting.
• Negotiated with external providers, managed contracts, and optimized costs to maximize efficiency and impact.

Institutional Communication

• Contributed to the preparation and writing of the annual report and company information magazine.
• Created institutional communication materials aligned with the overall strategy.
• Provided strategic advice to subsidiaries on events, editorial content, and branding.

Digital Strategy

• Led the initiation and oversight of the website redesign project.
• Continuously updated the website, ensuring optimal technical performance and aesthetic appeal.

Sponsorship & Philanthropy

• Wrote recommendation notes for partnership opportunities (sponsorship and philanthropy).
• Developed and managed partnership agreements.

Press Relations

• Produced thematic press reviews and organized one-on-one meetings with journalists.
• Negotiated preferential rates and managed ongoing media relations.

• Digital Strategy : Designed and launched the institutional website along with 15 subsidiary sites.
• Event Management : Organized major events such as the Franco-Moroccan Forum on Energy, the ICT Forum in Oujda, and the Cultural Heritage and Regional Development Meeting at UNESCO Paris.
• Internal Communication : Developed and managed the quarterly internal newsletter.

• Marketing and Communication Strategy : Contributed to the development and implementation of the brand.
• Event Management : Organized photoshoots, fashion shows, and private sales.
• Press : Drafted press releases.
• Communication Tools : Developed the fashion catalog.
• Website : Regularly updated the website and contributed to its redesign.