MARGAUX GODART

Novotel & Novotel Suites are international 4-star hotel brands, leaders in the French midscale segment.

• Developed and executed a 360° communication strategy to boost brand awareness and image in France (150 hotels), managing a €2M+ budget.
• Created high-impact content across paid, owned, earned, and shared channels (website, social media, PR, newsletters, etc.).
• Managed both offline and online campaigns(TV, display, social media, OOH, DOOH, etc.).
• Monitored and analyzed performances to drive continuous improvement.
• Presented the brand's strategic communication plan at franchise committee meetings.
• Led and coordinated teams and agencies to ensure seamless execution.

Relais & Châteaux is an international collection of 580 luxury hotels and villas.

• Led traffic acquisition, conversion, and customer re-engagement strategies across FR, UK, and US markets with an annual budget of €1M.
• Managed online paid media campaigns (Social Media, Display, Search Ads, Hotels Ads, Shopping, etc.).
• Definition and implementation of the SEO roadmap (audits, semantic studies, SEO optimization of web developments, etc.).
• Developed all content for campaigns and brand websites
• Elevated campaign performance, analyzed results, and drove ongoing growth
• Supervised a marketing project manager, three freelancers, and four specialized agencies

• Developed product strategy for hotels, villas, gift boxes, vouchers, itineraries, and special offers.
• Managed strategic partnerships with leading brands (Hertz, Amex, Visa, Table Booking, etc.).
• Created the new eco-friendly packaging for gift boxes, using recycled plastic bottles crafted by South African artisans.
• Led redesign of product pages on website and app to enhance user experience.
• Designed and implemented online training programs for members and internal teams to improve product knowledge
• Monitored performance to ensure continuous improvement and alignment with business goals.

• Diverse operational and managerial experience in the hospitality and catering industry, including luxury hotels and fine-dining restaurants across France, Australia, and Spain