MARIO A. TELLEZ
Marketing Manager
WALTHAM,MA
Summary
Customer Success & Engagement: Extensive experience in onboarding, engaging, and retaining customers using the Rinsed platform within the car wash industry at Prestige Capital Group LLC.
Successfully implemented Rinsed tools to enhance customer experiences, boost retention rates, and streamline communication processes, contributing to a 30 percent increase in conversion rates.
Rinsed Platform Expertise: Proficient in utilizing the Rinsed platform for marketing and customer engagement strategies at Prestige Capital Group LLC. This includes leveraging Rinsed tools for customer segmentation, tracking user interactions, providing tailored offers, and troubleshooting issues to enhance satisfaction and retention. Experience in collaborating with the Rinsed engineering team to provide feedback and improve platform functionality.
Multi-Channel Marketing & E-commerce: Skilled in enhancing digital experiences, optimizing user engagement, and driving revenue growth across website, social media, and email channels.
Cross-Functional Collaboration: Proven ability to work with product, creative, and revenue teams to align strategies and achieve business goals.
Problem Solving & Troubleshooting: Adept at identifying pain points, managing escalations, and collaborating with engineering teams to enhance tools and improve the customer experience.
Adaptability & Continuous Learning: Eager to excel in a fast-paced environment, continuously learning and adopting best practices to ensure customer success.
Overview
17
17
years of professional experience
2
2
Languages
Work History
Marketing Director
Prestige Capital Group LLC
Canton, MA
02.2021 - Current
- Spearheaded comprehensive marketing strategies across multiple channels, including social media, TV commercials, and digital advertising, resulting in consistent growth in customer engagement and revenue.
- Managed ad buys and campaigns across various platforms, including Google Ads, Facebook Ads, and regional TV networks to boost brand visibility.
- Collaborated closely with Customer Service teams to troubleshoot issues, enhance customer workflows, and improve the overall customer experience.
- Developed tailored promotions and campaigns utilizing Rinsed and DRB systems, leading to increased membership sign-ups and higher retention rates.
- Implemented workflow improvements for customer service, enhancing issue resolution efficiency and satisfaction.
- Leveraged 4 years of experience working with DRB systems to create membership plans, troubleshoot system issues, and optimize promotional strategies.
- Taught new onboarding employees how to effectively use the DRB POS system and laid out workflow processes for promotions to ensure seamless execution across locations.
- Served as the internal IT specialist at Prestige's corporate office, working closely with a third-party IT team to ensure smooth operations, troubleshoot technical issues, and enhance system efficiency.
- Provided training and guidance to staff on using various software programs, including Rinsed, DRB, and internal tools, ensuring consistent and effective use across locations.
- Acted as the primary liaison between the marketing department and technical teams to ensure seamless integration of new marketing initiatives.
- Continuously gathered customer feedback through Rinsed and other tools to drive iterative improvements to promotional strategies and customer engagement.
- Bilingual: Fluent in English and Spanish, enhancing communication and collaboration across diverse teams and customer bases.
Marketing Manager
Fine Rug Collection
Canton, MA
08.2021 - Current
- Implemented multi-channel marketing strategies to enhance customer engagement and improve retention by 20%.
- Coordinated content management across various platforms to maintain consistency and optimize user experience.
- Developed proactive communication strategies to address customer concerns and gather feedback.
Assistant / Graphic Artist
Liga Latina de Waltham
Waltham, MA
09.2008 - 01.2024
- Produced content for social media accounts to enhance engagement and brand visibility.
- Designed promotional materials and implemented strategies to improve audience reach and satisfaction.
Manager
Prestige Car Wash
Medford, MA
06.2019 - 02.2021
- Managed daily operations and enhanced customer experiences through personalized engagement strategies.
- Leveraged Rinsed Software to improve customer loyalty and satisfaction through tailored offers and proactive follow-ups.
- Tracked customer feedback and implemented improvements to enhance overall service quality.
Service Team Member
The UPS Store
Stoneham, MA
12.2017 - 05.2019
- Managed customer inquiries, provided exceptional service, and ensured successful project completion.
- Enhanced communication skills through direct interactions with customers, leading to positive experiences.
Associate Producer
Iguana Films
Newtown, MA
05.2016 - 05.2017
- Produced marketing content and managed social media outreach for promotional projects.
- Collaborated with teams to ensure smooth production workflows and address potential challenges effectively.
Education
Bachelor of Science - Film Production
Emerson College
Boston, MA 9 2014 - 5 2019
Skills
- Customer Success & Engagement
Rinsed Platform
- Multi-Channel Marketing & E-commerce
- Cross-Functional Collaboration
- Problem Solving & Troubleshooting
- Adaptability & Continuous Learning
DRB
Social media marketing
Digital marketing
Customer service
Problem-solving
Product knowledge
Call management
Complaint resolution
Customer relations
Software And Tools
- Rinsed Software
- DRB Systems
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Google Ads & Facebook Ads
Timeline
Marketing Manager
Fine Rug Collection
08.2021 - Current
Marketing Director
Prestige Capital Group LLC
02.2021 - Current
Manager
Prestige Car Wash
06.2019 - 02.2021
Service Team Member
The UPS Store
12.2017 - 05.2019
Associate Producer
Iguana Films
05.2016 - 05.2017
Assistant / Graphic Artist
Liga Latina de Waltham
09.2008 - 01.2024
Bachelor of Science - Film Production
Emerson College
9 2014 - 5 2019
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