Marisa Serrano

• Created and managed Fall Appeal solicitation letter and accompanying e-communications
• Streamlined grant application processes for improved efficiency and higher success rates in securing funds
• Mentored junior staff members in best practices for donor relations, proposal writing, and grants management.
• Fostered a culture of philanthropy within the organization by engaging board members and staff in development initiatives.

• Work with children in Pre-K - 8th grade classrooms
• Specialty areas include working with Pre-K through 5th, and with children who have a variety of special needs

• Fitness coach, spin instructor, strength trainer (forced studio closure due to pandemic); pivoted to virtual fitness
• Improved member satisfaction with personalized coaching, effective communication, and attentive customer service.

• Lead creation of two videos for public viewing at the Prepare For Winter Dinner (annual Fall fundraiser) during its 25th anniversary virtual celebration
• Liaise with staff and program participants to schedule and conduct interviews; guide and lead editing process with videographer
• Start work on fundraiser collateral in preparation for incoming Director of Development

• Grow volunteer program to over 300 individuals; proven ability to foster relationships that lead to first-time gifts, in-kind support and Board Membership; proven ability to increase volunteerism 38% in past three years
• Collaborate on annual fundraiser event logistics, single-handedly manage silent auction in its entirety, proven ability to enhance auction caliber and increase auction revenue 67% overtime
• Work with PR volunteer team to develop compelling pieces for distribution to local publications and for television
• Created Event Series, manage events from concept to fruition, invite event savvy Board Members to participate in the newly established Community Relations Event Committee, keep event costs from zero to minimal; currently engaging event attendees with a self-initiated quarterly appeal letter
• Produce seasonal e-newsletter that reaches donor database, communicates events and areas for donor support, readership at 29%, industry standard for high readership of human service organization publications is 22%

• Manage daily operations of Development Office, handle in-kind donations, and create leads for Director of Development, Executive Director and Board
• Expand donor database by cultivating new community supporters and maintain current relationships, lead community relations efforts, volunteer projects and supervise more than 100 volunteers annually
• Collaborate on printed material from event invitations, grants, annual appeals and web content

• Educated media and general public of store promotions, new merchandise, and custom design services via personal outreach, website initiatives
• Managed events, handle donor and vendor participation, follow-up with timely post event organization
• Designed ads to promote store, pursue media contacts to run features on executive team and services, stay current in fashion trends

• Created training program introducing material about the organization and daily operations
• Encouraged innovative role-plays in classroom setting, conversation and discussion
• Assessed employee progress level, recommended appropriate positions in Operations; Client Management, Flight Tracking or Flight Planning departments

• Managed client relationships, focused on key account retention, maintained member portfolios
• Implemented concierge services to clients, arranged for world class services, accommodations, and amenities at given destination
• Generated new leads and referrals to membership program from celebrity, corporate, or high net worth clients; honored as top sales person in rolling out competitive jet program to clients
• Hired to train and support new members of the Client Management Team after leaving the company

• Organized community support for proposed* Mandarin Oriental Hotel, Boston

*Opened Summer 2008

• Drafted press releases, maintained media contacts, and organized calendar for upcoming events
• Organized and managed weekly fashion shows, created and designed hotel mailings
• Tracked all media coverage, stayed current with trends in industry, informed management and staff