Mary Cardona-Foster
Waltham
Summary
Dynamic marketing manager with a strong background in project management and strategic partnerships. Skilled in orchestrating events and campaigns that elevate brand visibility and audience interaction. Adept at developing best practices for collaboration with PBS stations, ensuring efficiency and quality in deliverables.
Overview
1
1
year of professional experience
Work History
Manager, Marketing
GBH
Boston
2025.11 - Current
- Lead the development and implementation of strategies, projects, and marketing campaigns designed to support GBH strategic goals and visibility for national productions and initiatives
- Managed partnerships with 3-5 PBS stations for Antiques Roadshow production tours, enhancing engagement opportunities for stakeholders, elected officials, audiences, and community organizations through major donor events, ticket outreach, onsite tours, and behind-the-scenes access for media crews
- Coordinate cross-function collaboration for large-scale marketing initiatives with stakeholders at PBS, GBH, and external agencies to achieve goals for digital, social, broadcast, and in-person events and initiatives
- Develop and execute 15+ events yearly in partnership with PBS stations, managing use of GBH series brands, talent availability, rights releases, establishing run of shows, and managing development and review process for public facing marketing materials to ensure accuracy and high-quality deliverables
- Efficiently lead marketing campaigns and communications to PBS stations for Antiques Roadshow, NOVA, and other PBS KIDS series and initiatives simultaneously while maintaining and exceeding expectations
- Established standardized procedures for Antiques Roadshow production tour collaborations with station partners, creating timeline and deliverable templates and best practice documents to improve efficiency
- Generate proposals, RFPs, budgets, executive leadership communications, and reports for PBS, GBH clients, funders, partners, and stakeholders
- Represented Antiques Roadshow in engagements with PBS Station CEOs, executives, elected officials, community leaders, and major donors to strengthen relationships and support initiatives
Education
Master of Science - Sport Management & Athletic Administration
Southern New Hampshire University
2020-10
Bachelor of Science - Communications & Media Studies
Fitchburg State University
2018-05
Skills
- Project management
- Event planning and coordination
- Partnership development
- Marketing strategy
- Budget management
- Stakeholder engagement
- Cross-functional collaboration
- Brand management
Timeline
Manager, Marketing
GBH
2025.11 - Current
Master of Science - Sport Management & Athletic Administration
Southern New Hampshire University
Bachelor of Science - Communications & Media Studies
Fitchburg State University