Marybeth Fottler
Dedham
Summary
Marketing and growth executive with a track record of building and scaling integrated marketing organizations across digital health, regulated SaaS, and medical device platforms. Known for translating complex solutions into clear market positioning, driving enterprise pipeline and subscription growth, and aligning product, clinical, and commercial teams around shared revenue goals. Leads global teams and implements data-driven, AI-supported engagement strategies that improve acquisition, adoption, retention, and expansion across enterprise client ecosystems.
Overview
19
19
years of professional experience
Work History
Vice President, Integrated Marketing Strategy
Welldoc
Columbia
01.2021 - Current
- Executive leader responsible for building and scaling Welldoc’s integrated marketing organization and growth infrastructure to support enterprise expansion and product adoption.
- Built the company’s first fully integrated marketing function, aligning demand generation, brand, content, and marketing operations to support enterprise growth and product expansion.
- Increased marketing-driven performance across channels, including 150% growth in website traffic, 170% increase in MQL volume, and 75% improvement in engagement through full-funnel demand and lifecycle programs.
- Architected engagement and personalization infrastructure by implementing Salesforce Marketing Cloud and integrating Databricks for real-time data synchronization and advanced segmentation, enhancing attribution visibility.
- Partnered with Product, Clinical, and Sales leadership to shape go-to-market strategy, product adoption initiatives, and enterprise client expansion programs across health plans, employer, and provider markets.
- Recruited and led high-performing marketing team of five, driving planned expansion and supporting global cross-functional execution.
- Introduced AI-supported personalization and thought leadership programs, increasing Welldoc’s visibility in AI-driven healthcare while ensuring clinical, regulatory, and brand integrity.
- Digital health platform delivering AI-driven cardiometabolic care through subscription-based PMPM enterprise licensing across health plans, employers, and providers.
Founder & CEO | Marketing Growth Strategist
Marevisus, LLC
01.2017 - 01.2021
- Built integrated digital marketing engines that combined lifecycle marketing, paid media, content strategy, and analytics-driven optimization for improved campaign performance.
- Designed and implemented enterprise growth and demand generation strategies for healthcare and wellness clients, enhancing pipeline quality and customer acquisition.
- Provided marketing consultancy to develop scalable growth programs, enabling companies to effectively reach target markets.
Senior Director, Global Digital Marketing Strategy
Candela Medical
Marlborough
01.2018 - 01.2020
- Established and led global digital marketing organization, building and managing team of ten across demand generation, marketing automation, digital platforms, and sales enablement to drive cohesive marketing strategy.
- Delivered 200% growth in MQL volume and 150% growth in SQL pipeline through integrated global demand generation and content marketing programs.
- Led global website and digital experience transformation supporting 14 markets and nine languages, doubling organic traffic and increasing conversion rates by 50%.
- Led global sales enablement transformation by consolidating content management systems and implementing SaaS platforms, enhancing sales productivity and governance.
- Global medical technology company developing energy-based devices for dermatology and specialty medical practices.
Director, Global Digital Strategy
Life Fitness / Brunswick Corporation
01.2016 - 01.2018
- Led enterprise eCommerce roadmap and digital transformation strategy, driving 40% year-over-year growth in B2C digital sales.
- Increased lead generation by 330% through global content marketing, demand generation campaigns, and marketing automation strategy.
- Built and led global digital marketing COE, overseeing team of 13 and agency partners in demand generation, eCommerce, digital platforms, sales enablement.
- Provided global fitness and connected wellness solutions across commercial and consumer markets, enhancing customer engagement.
Director, Digital Marketing & International Sales Operations
Cybex International
01.2007 - 01.2016
- Implemented first marketing automation and inbound marketing programs, generating 176% increase in web leads.
- Led global marketing and sales operations across 90 countries, driving revenue growth from $90M to $195M, facilitating acquisition by Life Fitness.
- Led cross-functional teams to develop innovative fitness solutions and products.
- Managed strategic planning processes to align with market trends and consumer needs.
- Directed budget allocation for product development and marketing initiatives effectively.
Education
MBA - Marketing
New York Institute of Technology
New York, NYBA - Communications
University of Massachusetts
Amherst, MASkills
- Revenue Marketing
- Demand Generation
- ABM
- Customer Acquisition
- Lifecycle Engagement
- Enterprise Growth Strategy
- Marketing Transformation
- AI-Driven Personalization
- MarTech Strategy
- Global Team Leadership
- Organizational growth
- Excellence development
Languages
Spanish, Professional Proficiency
Core Leadership Strengths
- Enterprise Growth Strategy & Revenue Marketing
- Marketing Transformation & Center of Excellence Development
- Demand Generation, ABM & Lifecycle Engagement
- Global Team Leadership & Organizational Scaling
- AI-Driven Personalization & MarTech Strategy
Timeline
Vice President, Integrated Marketing Strategy
Welldoc
01.2021 - Current
Senior Director, Global Digital Marketing Strategy
Candela Medical
01.2018 - 01.2020
Founder & CEO | Marketing Growth Strategist
Marevisus, LLC
01.2017 - 01.2021
Director, Global Digital Strategy
Life Fitness / Brunswick Corporation
01.2016 - 01.2018
Director, Digital Marketing & International Sales Operations
Cybex International
01.2007 - 01.2016
MBA - Marketing
New York Institute of Technology
BA - Communications
University of Massachusetts