Matt Fitzgerald
Quincy,MA
Summary
Matt Fitzgerald is a natural-born media relations expert with a knack for storytelling. After earning his degree from DePaul University, he dove into the world of public relations, honing his skills at agencies in Chicago and Boston before joining True North Brand Group. Today, he oversees PR and earned media relations for a diverse portfolio, from household consumer brands in the outdoor industry to emerging and innovative fintech startups. Respected by clients and editors alike, he thrives on building brands one compelling story at a time—whether at his computer, on the floor at CES, or even in the pit of a NASCAR track
Overview
9
9
years of professional experience
Work History
Media Relations Manager
True North Brand Group
01.2020 - Current
- Manage and act as the point of contact for earned media relations across TNBG’s B2C and B2B client portfolio that includes sportswear, eyewear, food and beverage, financial and real estate technologies
- Create compelling press materials, including press releases, media kits, and pitch letters, that effectively communicate client stories and secure positive coverage from top-tier and targeted publications across TNBG’s 8-10 +/- clients
- Provide brand awareness and engagement for clients across diverse media channels through relationships with journalists, editors, and influencers across varied industries
- Collaborate with cross-functional teams, including marketing, sales, and social media, to align messaging and maximize campaign impact
- Act as trusted representative for clients’ in-person events that include trade shows, media events, and influencer networking
Senior Account Executive
Porter Novelli
04.2019 - 11.2019
- Drove purpose-driven media relations across multiple integrated public relations campaigns for corporate and nonprofit clients
- Developed and managed tactical PR plans requiring a strong understanding of public relations concepts such as launching purpose-driven media campaigns, thought leadership plans, and event planning for world-class brands and foundations
- Managed and designated assignments between senior and junior account staff
- Acted as the Boston office’s global ambassador for Porter Novelli’s 1forAll program
Account Executive
Elevator North
03.2017 - 04.2019
- Managed PR, branding, social media, and media outreach for a wide range of consumer brands that included footwear, lifestyle, sporting goods, and outdoor accessories
- Leveraged positive relationship with editors and media contacts on behalf of clients
- Created media materials for Elevator North’s clients that included press releases, company announcements, executive interviews, media lists, and pitches
- Developed knowledge of brand messaging creation, media strategy, campaign development, content creation, and event planning and coverage
Assistant Account Executive
Jerry Thomas PR
11.2015 - 05.2016
- Developed press releases, business reports, media lists, and creative web content
- Acted as point of contact between media and coordinated photo opportunities, interviews, press conferences, and talking points for clients
- Produced letters to elected officials on the behalf of nonprofit clients seeking new legislation for the Chicago Fire Department
Education
Bachelors of Arts Degree in Communications - Public Relations
DePaul University
Chicago, IL06.2014
Skills
Earned Media Relations
Brand Management and Messaging
Campaign Implementation
Event Planning and Publicity
Teamwork and Collaboration
Hobbies
Record collector, Snowboarder, Amateur Vintage Reseller, Full Time Pop-Culture Junkie
Timeline
Media Relations Manager
True North Brand Group
01.2020 - Current
Senior Account Executive
Porter Novelli
04.2019 - 11.2019
Account Executive
Elevator North
03.2017 - 04.2019
Assistant Account Executive
Jerry Thomas PR
11.2015 - 05.2016
Bachelors of Arts Degree in Communications - Public Relations
DePaul University
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