Provided leadership and mentoring to Sales/Marketing team for media strategy, plan building, optimization, measurement, and ROI
Developed and maintained an ongoing relationship with Retail media networks, staying informed of new offers and ways of working to ensure Thermacell and its clients are best-in-class partners/customers
Lead large-scale project prioritization, scoping, execution, sprints, and resource alignment in parallel with steady-state operations for eCommerce.
Manager, Ecommerce
Thermacell
09.2021 - 09.2023
Managed channel strategy & performance across commercial retailers (Amazon, WMT.com, Target.com, HD.com) ensuring top-line revenue and margin dollar growth exceeds plan.
Led team of 15+ people and outside agency partners for career advancement, fostering a pipeline of future leaders within the organization.
Optimized existing SEO strategy and worked with team to monitor/maintain (includes credibility, content, and crawlability)
National Account Manager
Amazon
05.2020 - Current
Directly managed $500M+ sales budget across different categories, as well as a $30M+ discretionary marketing budget funneled through various avenues to grow top and bottom line
Partnered with a Fortune 500 Company, delivering excellent shopping experiences; growing topline sales by 34%, while keeping net margin whole for both Amazon and vendor
Collaborated with: Advertising, In-Stock, and senior Amazon leadership, to develop mutual performance objectives, financial targets and critical milestones
Managed a team of retail business associates; assigning and developing, ways to streamline tasks, achieving greater strategic goals.
Junior Account Manager
Evenflo Co Inc
08.2018 - 05.2020
Managed and developed: Amazon.com, Walmart.com, Kohls.com, Macy's.com and Buybuybaby.com
Grew e-commerce accounts YOY by more than 60%, by focusing on consolidating the sku assortment, and cultivating vendor-retailer relationship
Intern
Babyganics
06.2017 - 08.2017
Analyzed consumer demographics and led a marketing campaign appealing to specified preferences
Expanded product assortment and boosted sales by running a competitive analysis reviewing competitor websites
Education
Bachelor of Science - Resource Economics, Concentration in Environmental and Natural Resource Economics
University of Massachusetts Amherst
Amherst, MA
2018
Université Paris-Dauphine
Paris, France
Skills
Team Builder
Business Development and Planner
Strong Public Speaker
Analytical Problem Solver
P&L Manager
Strategic Thinker
Timeline
Media & Etail Lead
Thermacell
09.2023 - Current
Manager, Ecommerce
Thermacell
09.2021 - 09.2023
National Account Manager
Amazon
05.2020 - Current
Junior Account Manager
Evenflo Co Inc
08.2018 - 05.2020
Intern
Babyganics
06.2017 - 08.2017
Bachelor of Science - Resource Economics, Concentration in Environmental and Natural Resource Economics