Matthew McIntire

Motivated and detail-oriented Marketing Associate with a strong foundation in digital marketing, market research, and content creation. Skilled in supporting campaign execution, analyzing consumer data, and managing social media platforms to boost brand awareness and engagement. Adept at collaborating with cross-functional teams to meet project goals and deadlines. Passionate about driving marketing success through creativity, strategy, and continuous learning.

Digital Marketing Project: Matty's Burgers, Salem State University, 09/01/24, 12/31/24, Designed and implemented a digital marketing campaign to increase brand visibility. Created and scheduled social media content using Canva. Analyzed website traffic and customer behavior using Google Analytics to inform ad targeting. Presented campaign strategy and performance results to faculty and classmates.

Business Policy and Strategy Project: DoorDash, Salem State University, 01/01/25, 05/31/25, Participated in a competitive business simulation, making strategic decisions in marketing, operations, and finance. Analyzed market trends, balanced budgets, and adapted strategies to outperform rival teams. Collaborated in a group of 4 to increase company performance. Presented final strategic plan and performance review to faculty and classmates.