Matthew Perkins
Wilbraham,MA
Summary
Diligent Senior Producer with 10+ years delivering high-impact digital and social content, specializing in storytelling, product launches, brand standards and optimization for Meta, YouTube and other social platforms. Proven ability to lead teams, optimize workflows and drive productivity in fast-paced environments. Successful track record with national and international brands, strategic problem solving, adaptability and fostering a collaborative, goal orientated environment.
Overview
15
15
years of professional experience
Work History
Digital Media Production Manager
Saint-Gobain Abrasives
06.2014 - Current
- Lead the creative journey from concept to final cut, producing over 320 visually engaging videos tailored for YouTube, Meta and social media as part of global brand campaigns.
- Mentor junior creatives and promote a collaborative, experimental, and deadline-driven environment.
- Partner with marketing and agency teams to optimize creative through KPI-driven testing and iteration.
- Spearhead idea development and creative brainstorming across campaign and evergreen content, including UGC integration and platform specific optimization.
- Maintained a trusted freelance network enabling scalable and agile content output.
- Align creative with cross-functional stakeholders to ensure consistency and strategic focus.
- Capture video with DSLR, mirrorless and iPhones; edit using Adobe Creative Suite.
- Source and direct talent on set, integrating tradespeople into storytelling with a deep understanding of their mindset, culture and work.
- Managed and organized content assets using Aprimo DAM to ensure efficient retrieval and workflow.
- Streamlined production processes to enhance operational efficiency and reduce lead times.
Studio & Production Manager
InfoTV Studios
02.2013 - 10.2014
- Managed end-to-end video production for 2 weekly commercials, consistently meeting tight deadlines in a fast-paced environment.
- Developed and managed budgets and production schedules for both on-location and studio shoots.
- Onboarded and managed production teams and freelance talent to ensure efficient and high-quality execution.
Producer
New England Patriots
07.2010 - 01.2011
- Produced three weekly 30-minute TV shows and five web series in a high-pressure professional sports setting.
- Designed and produced in-stadium video content and motion graphics to elevate the live fan experience and reinforce brand engagement.
- Collaborated with 10+ cross-functional teams, including marketing, PR, and athletes to align video content with brand goals and team narratives.
Education
Bachelor of Arts - Communications
The University of Tampa
Tampa, FL12.2005
Skills
- DSLR, Mirrorless & iPhone Video
- Adobe Premiere Pro
- After Effects
- Photoshop
- Artificial Intelligence (AI)
- Talent Direction
- Vendor Management
Timeline
Digital Media Production Manager
Saint-Gobain Abrasives
06.2014 - Current
Studio & Production Manager
InfoTV Studios
02.2013 - 10.2014
Producer
New England Patriots
07.2010 - 01.2011
Bachelor of Arts - Communications
The University of Tampa
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