MAURA CLARK
Concord
Summary
Known for driving efficiency in proposal processes, leveraging innovative tools and vetted content to enhance accuracy and reduce preparation time significantly. A proactive collaborator with global sales teams, dedicated to delivering high-quality customer-facing documents that align with strategic messaging and exceed expectations.
Overview
12
12
years of professional experience
Work History
Business Proposal and Content Manager
CodaMetrix
Boston
07.2024 - Current
- Manage the end-to-end RFP and security questionnaire process, from receipt to submission, for enterprise level solutions
- Analyze RFxs to identify key requirements and develop win strategies
- Assessed, implemented, and managed RFP automation tool (HyperComply) to create a centralized database of customer-facing content for companywide use
- Collaborated with subject matter experts (SMEs) to gather and refine vetted information for customer responses and content database inclusion
- Informed solution and product teams of unmet customer requirements identified through RFPs and other inquiries
- Explored new tools and approaches to enhance RFP response process, aiming to improve efficiency and win rates
- Work with the marketing team to identify and develop new case study opportunities to build out a library demonstrating the company's success in solving client challenges and pioneering status within the medical coding industry
- Serve as a “voice” to leadership and SMEs for the Sales team’s requirements for materials responsive to customer requirements.
Sr. Sales Support/RFP & Proposal Specialist
Cisco AppDynamics
Greater Boston
06.2017 - 04.2024
- Curated extensive library of product, corporate, support, training, DEI, sustainability, and policy content for integration into Responsive content management system, enhancing accessibility for sales teams.
- Mentor sales teams and manage RFPs and other projects from start to finish, e.g., allocate roles, do a "first pass" on technical and security questions for all business verticals (consolidate, format, and edit responses to ensure "one voice" in the overall document; resolve any project issues
- Create customizable proposal templates to reduce repetition and ensure consistency of branding, messaging across the global salesforce
- Cull from all forms of company documentation (presentations, technical documentation, marketing collateral, SharePoint, community pages, social media/blogs) to develop appropriate, customer-facing content templates for supporting sales teams in responding to a wide variety of requests.
- Managed and updated key corporate content (insurance certificates, registrations, bank letters, financial summaries, etc.) to ensure availability of current materials for timely customer support.
- Develop training materials for RFP response and Vendor/Supplier Onboarding
- Developed document templates ensuring accurate branding and corporate messaging, improving consistency across all customer-facing materials.
- Write and update product, corporate, support, sustainability, policy, etc., content for implementation into the Responsive content management system.
Sr. Proposal Writer
TraceLink
North Reading
10.2015 - 10.2016
- Responded to technical RFIs/RFPs and security questionnaires for Track & Trace and serialization cloud-based SaaS solution, ensuring alignment with customer requirements
- Established collaborative working relationships with Sales, Solutions, Training, and other Subject Matter Experts to define and refine responses for existing and new customers
- Developed proposal work plans, schedules, etc., and coordinated kickoff and status calls to ensure timely project completion
- Established RFx team best practices, enhancing consistency and quality of proposal responses across projects
- Implemented Loopio Content Development System, streamlining creation and management of competitive and strategic content
Sr. Proposal Development Manager
ERT
Charlestown
08.2014 - 11.2015
- Established relationships with multiple Account Executives, Scientists, and Subject Matter Experts (SMEs) to formulate innovative bid strategies, enhancing proposal writing and provider selection presentations
- Managed quality control reviews of deliverables and promoted proposal-related best practices to ensure high-quality submissions
- Worked directly with SMEs to develop and write compelling narratives pertaining to their field of expertise for use in proposals, presentations, and other sales-related documents
- Developed the proposal schedule, wrote key sections, and coordinated writing assignments.
- Facilitated proposal reviews, disseminated review comments to section writers, and incorporated updates into proposals, streamlining the revision process
- Wrote, updated, maintained proposal templates relative to products, services, therapeutic areas
- Coordinated proposal status tracking, production, and delivery
- Incorporated use of multimedia, real time, innovative technology solutions platform for proposal management
- Responded to RFIs, Regulatory/Quality/Security Questionnaires
Education
Master of Arts -
Northeastern University
Boston, MABachelor of Arts - English
Saint Anselm College
ManchesterSkills
- Proposal development
- Proposal writing
- Content strategy
- Proposal development
- Content optimization
- Content automation
- Market positioning
- Competitive analysis
Accomplishments
- Sales Team - Support VIP 2025: CodaMetrix
- Sales Team- Most Inspiring Colleague; Support VIP-AppDynamics
Affiliations
- Town of Concord, Election Clerk (since 2019)
- The Scholarship Fund of Concord and Carlisle: Trustee (2019-2025)
Timeline
Business Proposal and Content Manager
CodaMetrix
07.2024 - Current
Sr. Sales Support/RFP & Proposal Specialist
Cisco AppDynamics
06.2017 - 04.2024
Sr. Proposal Writer
TraceLink
10.2015 - 10.2016
Sr. Proposal Development Manager
ERT
08.2014 - 11.2015
Master of Arts -
Northeastern University
Bachelor of Arts - English
Saint Anselm College