Megan Sorel
Boston
Summary
Senior product manager with over 8 years of experience in strategic, data-driven product management. Expertise in developing product roadmaps, launching experiments, and achieving measurable growth in acquisition, conversion, retention, and engagement metrics. Proven ability to lead cross-functional teams in delivering impactful features and optimizing user journeys through rapid testing and analytics. Skilled in collaborating with engineering, design, data science, and executive stakeholders in dynamic environments.
Overview
7
7
years of professional experience
Work History
Senior Product Growth & Lifecycle Manager
CMS HHS
Remote
04.2025 - Current
- Owned growth strategy for enterprise learning products, improving acquisition, retention, and re-engagement across large user audiences.
- Expanded reachable audience from 800 to 1,300 users by identifying CRM data gaps and redesigning lifecycle segmentation logic.
- Developed behavior-based targeting systems to enhance campaign relevance, user conversion, and repeat engagement.
- Ran rapid experiments across messaging, targeting, and user cohorts to improve growth metrics and engagement performance.
- Reduced campaign production time from 1.5 days to under 5 minutes through automation, reusable templates, and process redesign.
- Managed projects for federal government agencies, aligning with their specific needs and compliance requirements.
Product Manager, Growth & Internal Platforms
IBM
Boston
01.2023 - 04.2025
- Launched AI-powered product features that reduced manual effort by 40% and accelerated release timelines.
- Defined experimentation strategy with A/B testing, funnel analytics, cohort analysis, and user feedback to drive conversion, retention, and engagement improvements.
- Achieved 15% increase in user participation and completion rates through onboarding optimization and product enhancements.
- Owned roadmap and managed end-to-end product lifecycle for global digital learning products serving over 100,000 users.
- Led cross-functional pod teams across engineering, design, analytics, content, and business stakeholders to expedite feature shipping.
- Developed KPI dashboards and measurement frameworks to prioritize backlog decisions and communicate business impact to leadership.
- Navigated ambiguous environments to identify high-value growth opportunities and translate them into actionable roadmap items.
Product Analyst / Associate Product Manager
IBM
Boston
09.2022 - 01.2023
- Launched adaptive AI-powered product supporting 100K+ users through personalized recommendations and scalable user journeys.
- Conducted user research, stakeholder interviews, and behavioral analysis to identify friction points and prioritize features, enhancing user experience.
- Partnered with engineering teams to ship MVP features and iterated based on real-world user behavior data, improving product alignment with user needs.
- Built SQL, Python, and Tableau data pipelines, enabling data-driven experimentation and informed executive decision-making.
Product Manager, Growth & Go-To-Market
Computer Systems Institute
Boston
08.2020 - 03.2021
- Owned go-to-market strategy and launch of new digital product, generating $50K revenue in first 3 months.
- Increased website traffic 20% and conversion 15% through landing page testing, funnel optimization, and messaging experiments.
- Prioritized feature enhancements based on customer feedback, user trends, and commercial impact to align product roadmap with market needs.
- Coordinated cross-functional teams in marketing, product, and R&D to streamline product launches and improve time-to-market.
Product Marketing Analyst
American Council for International Studies
Boston
10.2019 - 04.2020
- Improved product-market fit through customer journey analysis, contributing to 130% of sales target attainment.
- Drove 15% increase in lead generation through data-driven acquisition campaigns and targeted audience strategies.
- Developed reporting frameworks to enhance future campaign optimization and inform growth decisions.
Education
Data Science Professional Certificate -
General Assembly
Boston, MA06-2023
B.A. - Linguistics, Psychology
University of Massachusetts Amherst
Amherst, MA05-2017
Skills
- Product Roadmap
- Growth Metrics
- Conversion Optimization
- Retention Strategy
- Funnel Analysis
- User Journey Mapping
- Experimentation Strategy
- A/B Testing
- Product Lifecycle
- Feature Launches
- Marketplace Strategy
- Prioritization
- Agile development
- Data Analysis
- Data Visualization
- Dashboard Development
- Machine Learning
- Stakeholder Management
- Team leadership
Product Impact Highlights
- Scaled digital products serving 100K+ global users
- Grew reachable user audience 63% through CRM and segmentation optimization
- Increased engagement 15% through onboarding and lifecycle improvements
- Generated $50K revenue in 3 months from new product launch
- Reduced operational effort 40% through AI-powered automation
- Eliminated recurring production errors through workflow redesign
- Reduced multi-day manual processes to minutes through automation
Timeline
Senior Product Growth & Lifecycle Manager
CMS HHS
04.2025 - Current
Product Manager, Growth & Internal Platforms
IBM
01.2023 - 04.2025
Product Analyst / Associate Product Manager
IBM
09.2022 - 01.2023
Product Manager, Growth & Go-To-Market
Computer Systems Institute
08.2020 - 03.2021
Product Marketing Analyst
American Council for International Studies
10.2019 - 04.2020
Data Science Professional Certificate -
General Assembly
B.A. - Linguistics, Psychology
University of Massachusetts Amherst