Summary
Overview
Work History
Education
Timeline
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Meghan Taylor

Boston,MA

Summary

Experienced in managing client accounts and streamlining processes within fast-paced environment. Developed strong analytical and problem-solving skills, along with ability to coordinate projects and communicate effectively with diverse teams. Eager to apply these transferable skills to contribute to new and exciting opportunity.

Overview

2
2
years of professional experience

Work History

Account Coordinator

Matter Communications
11.2024 - Current
  • Tracked media coverage and industry trends, maintaining performance reports and insights to inform client strategy
  • Supported senior account managers in strategic planning initiatives aimed at growing existing accounts or acquiring new business opportunities.
  • Maintained detailed records of account activities, ensuring accurate invoicing and budget tracking processes were in place.
  • Organized regular status meetings with clients to review project progress, address concerns, and align on future objectives.

E-Commerce Marketing Intern

The Hillman Group
05.2024 - 11.2024
  • Analyze monthly retail media reports, focusing on KPIs like click-through rates, return on ad spend, and conversion rates to improve ad effectiveness and budget allocation.
  • Manage brand profiles by creating and scheduling social media content, monitoring engagement metrics, and using social listening tools to enhance brand visibility and customer engagement.
  • Support SEO by researching keywords, optimizing on-page content, and tracking SEO metrics to improve search visibility and increase website traffic.
  • Help create and execute digital marketing campaigns to boost online sales for a company with over $1 billion in annual revenue, including developing strategies, creating ad content, and optimizing performance across platforms like Amazon Ads.

Marketing and Sales Intern

NetGain Technologies
08.2023 - 05.2024
  • Assisting in an ABM marketing campaign that effectively engages key targets, increases customer engagement and drives business growth.
  • Collaborate in planning and coordinating marketing events, ensuring seamless execution and effective promotion to targeted audiences.
  • Utilize CRMs to manage and track customer interactions, streamline communication, and enhance overall customer experience.
  • Created 52 short, engaging, and informative videos used for the sales team.

Public Relations Intern

Liz Lapidus Public Relations
06.2023 - 08.2023
  • Develop and maintain media lists and update media status reports for clients promptly.
  • Compose thought-provoking pitches and press releases.
  • Take comprehensive notes during client meetings and distribute recaps to clients in a timely manner.
  • Create informative newsletters to keep all stakeholders up to date on activities.

Education

Bachelor of Arts - Integrated Strategic Communication

University of Kentucky
05.2024

Timeline

Account Coordinator

Matter Communications
11.2024 - Current

E-Commerce Marketing Intern

The Hillman Group
05.2024 - 11.2024

Marketing and Sales Intern

NetGain Technologies
08.2023 - 05.2024

Public Relations Intern

Liz Lapidus Public Relations
06.2023 - 08.2023

Bachelor of Arts - Integrated Strategic Communication

University of Kentucky

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Meghan Taylor