MEHDI MERNISSI
Sales & Brand Manager
Casablanca,Morocco
Summary
Successful sales and marketing leader with proven accomplishments in driving market growth and brand profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.
Overview
5
5
years of post-secondary education
11
11
years of professional experience
Work History
Baby-Care Trade Marketing Manager - 145$MM
Procter & Gamble Saudi
jeddah, saudi
07.2020 - Current
- Turned Baby-Care business from bleeding to profitable behind spending optimization and new promo strategy.
- Accelerated business growth securing best in class fundamentals instore and taking distribution to higher level.
Oral-Care Brand Manager - 3$MM
Procter & Gamble NWA
01.2018 - 06.2020
- Lead End-to-End Oral Care business across NWA as Trade Marketer & Brand Manager.
- Recruited a pharma distributor and developed the full channel GTM resulting in doubling the Oral-Care business.
Baby-Care Trade Marketing Manager - 20$MM
Procter & Gamble NWA
07.2014 - 12.2017
- Designed the annual sales plans across channels, defining the brand strategic winning choices with both customers and consumers.
- Lead the brand budget and P&L to ensure profitable business growth
Distribution Extension Leader - 5$MM
Procter & Gamble NWA
07.2013 - 06.2014
- Developed rural & semi-urban distributors capabilities to a higher distribution standard.
- Recruited & trained unit managers to develop the distributor sales force.
- Reached +6% business growth behind white spaces expansion and portfolio diversification.
Wholesale Unit Manager - 3$MM
Procter & Gamble NWA
03.2011 - 07.2013
- Improved South East sales growth by a 12% CAGR
- Managed and coached a sales force of -26 employees.
- Reengineered South resulting to 13% sales uplift in HFS and 10% growth in Wholesale.
Key Account & MT Unit Manager - 2$MM
Procter & Gamble NWA
09.2009 - 09.2010
- Created a joint value with customers with a Joint Business plan alignment & execution.
- Customized store events creating shopper traffic and analyzed their sales impact: +50% growth registered sustained to 15% growth after the event.
Education
Graduate Diploma - E-Business
HEC
01.2008 - 01.2009
Bachelor of Electrical Engineering - Telecommunication
McGill University
01.2002 - 01.2006
Skills
Marketing and advertising
Timeline
Baby-Care Trade Marketing Manager - 145$MM
Procter & Gamble Saudi
07.2020 - Current
Oral-Care Brand Manager - 3$MM
Procter & Gamble NWA
01.2018 - 06.2020
Baby-Care Trade Marketing Manager - 20$MM
Procter & Gamble NWA
07.2014 - 12.2017
Distribution Extension Leader - 5$MM
Procter & Gamble NWA
07.2013 - 06.2014
Wholesale Unit Manager - 3$MM
Procter & Gamble NWA
03.2011 - 07.2013
Key Account & MT Unit Manager - 2$MM
Procter & Gamble NWA
09.2009 - 09.2010
Graduate Diploma - E-Business
HEC
01.2008 - 01.2009
Bachelor of Electrical Engineering - Telecommunication
McGill University
01.2002 - 01.2006
Similar Profiles
Sara FarhatiSara Farhati
Customer Relationship Leader at Procter & GambleCustomer Relationship Leader at Procter & Gamble
CHRISTOPHER R. WOODCHRISTOPHER R. WOOD
Supply Chain Director at Procter & GambleSupply Chain Director at Procter & Gamble
Jacob BradrickJacob Bradrick
Engineering Project Manager at Procter & Gamble CoEngineering Project Manager at Procter & Gamble Co
Amine JOBAYRAmine JOBAYR
PC&L , Manufacturing Manager at PMIPC&L , Manufacturing Manager at PMI
Julie LafranceJulie Lafrance
School Principal at Ecole Canadienne Internationale de CasablancaSchool Principal at Ecole Canadienne Internationale de Casablanca