Melissa Bourque

Westin Waltham boasts 351 guest rooms with nearly 18,000 sq. ft. meeting space

• Achieved overall 2024 hotel budget of $30m, with $20m from Rooms and $10m from F&B.
• Generated $15.5m in revenue directly attributed to sales department efforts.
• Managed team of eight sales personnel, exceeding performance goals with 124% production for 2024.
• Developed new SOPs for upselling, fostering client relationships that increased F&B revenue by $500k.
• Increased mid-week group business, resulting in ADR growth of 7.9% while reducing reliance on OTA channels.
• Positioned hotel $200k ahead in group revenue pacing for 2026.
• Achieved RevPAR growth of 6.8%, outperforming competitive set.

Sonesta Select Lowell & Sonesta Select Milford

Sonesta Select Milford & Sonesta ES Westborough

Sonesta ES Andover

• Introduced Select Brand to two new markets, enhancing regional visibility and presence.
• Trained staff for Greater Boston area Select Service Hotels, improving service delivery.
• Coordinated quarterly sales and operations training sessions to elevate team performance.
• Onboarded new Director of Sales across East Coast locations to strengthen leadership.
• Achieved recognition as top 10% Sales Leader within Sonesta portfolio of over 350 hotels in 2022.
• Secured $5 million contract for traveling nurses during COVID, establishing hotel as top revenue generator.

Holiday Inn Nashua, NH

Comprised of 220 rooms and 8,000 sq. ft. of meeting space to maximize occupancy and revenue.

• Achieved top producing hotel status for Traveler Enterprises with record revenue growth.
• Exceeded F&B for 2015 by 136%
• Hosted weddings every weekend, contributing to consistent event bookings.

Holiday Inn Tewksbury, MA

Comprised of 227 rooms and 10,000 sq. ft of meeting space

• Secured collegiate teams and Miss Massachusetts, enhancing hotel’s reputation and client base.
• Trained Sales Manager for seamless transition upon departure, ensuring ongoing success.
• Cultivated lasting client relationships that persisted across multiple hotel properties.
• Surpassed 2018 budgeted revenues by $1 million, focusing on average daily rate improvements.