Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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Melissa Pepernik-Jones

Andover

Summary

Dynamic Event Sales Manager with a proven track record at Kings Bowling & Entertainment, driving revenue through strategic event management and exceptional client relationships. Expert in sales strategy and data analysis, I successfully generated $58,400 from a single event and closed 17 events in one day, showcasing my ability to exceed targets and maximize opportunities.

Overview

5
5
years of professional experience

Work History

Event Sales Manager

Kings Bowling & Entertainment
Boston
06.2024 - Current
  • Started at the company in 2022 as a lead bartender and was promoted to Assistant Sales Manager in 2024
  • Achieved promotion to Event Sales Manager within six months due to exceptional sales performance.
  • Generated $1.7 million in revenue through over 800 events in one year.
  • Secured a successful event for 540 attendees, resulting in $58,400 revenue.
  • Closed 17 events in a single day, surpassing sales targets and maximizing venue capacity.
  • Managed corporate, private, and social events from initial sales to post-event follow-up.
  • Trained incoming sales managers, equipping them with essential skills for success.
  • Supported sales initiatives by coordinating event logistics and managing client communications.

Developmental Specialist

Horizon Beverage
Boston
08.2021 - 08.2022
  • Cultivated and maintained strong relationships with over 60 accounts throughout the Boston and North Shore area.
  • Acquired analytical data from Horizon's SAP, Business Objectives.
  • Understood sales trends and business practices of all accounts within my territory.
  • Exceeded the goal of selling 30 cases of specialty release item across 4 venues.
  • Coordinated promotions, conducted tastings, and procured point-of-sale materials for accounts.

Senior Key Account Manager

Night Shift Distribution
Chelsea
10.2020 - 05.2022
  • Started with the company in 2019 as a Beverage Merchandiser and was promoted within 6 months to Account Manager.
  • Managed a portfolio of over 40 accounts throughout Massachusetts, including major grocery chains.
  • Closed the largest display sale in NSD history, achieving a 400-case display for significant product placement.
  • Cultivated strong relationships with key decision-makers to enhance product visibility and sales.

Education

Bachelor of Business Administration - Marketing

Salem State University
Salem, MA
05.2019

Skills

  • Event management and planning
  • Data analysis
  • Customer relationship management
  • Sales strategy and revenue generation
  • Contract negotiation
  • Marketing initiatives and lead generation
  • Client management

References

References available upon request.

Timeline

Event Sales Manager

Kings Bowling & Entertainment
06.2024 - Current

Developmental Specialist

Horizon Beverage
08.2021 - 08.2022

Senior Key Account Manager

Night Shift Distribution
10.2020 - 05.2022

Bachelor of Business Administration - Marketing

Salem State University

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Melissa Pepernik-Jones