
Analytical Criminology graduate with cross-sector experience spanning commercial strategy, sales performance analysis, CRM optimisation, and legal research. Experienced in market analysis, stakeholder engagement, and data-driven decision-making, with a track record of delivering measurable commercial impact, including a 40% increase in qualified leads. Seeking to apply structured problem-solving and strategic insight within a management consulting environment.
• Managed performance tracking for 8 DSE classes, analysing student progress data to inform targeted interventions
• Designed structured learning programmes tailored to individual performance gaps
• Delivered presentations and progress updates to stakeholders under strict reporting timelines
• Conducted market and competitor research to identify growth opportunities and inform exhibition strategy
• Analysed commercial performance data to optimise lead conversion processes
• Designed and implemented a new lead generation framework, increasing qualified leads by 40%
• Collaborated cross-functionally with sales and marketing teams to improve commercial targeting and ROI
• Managed stakeholder relationships with exhibitors and senior clients, ensuring strategic alignment and retention
• Led data integrity and optimisation initiatives within Salesforce CRM, improving campaign performance accuracy
• Conducted user behaviour analysis to inform website redesign and improve engagement metrics
• Translated user data insights into actionable interface improvements
• Managed structured datasets for the Cannes Lions Festival, ensuring accurate reporting and operational efficiency
• Reviewed case files and synthesised complex evidence to support prosecutorial strategy
• Identified key legal and evidential risks within active cases
• Delivered structured case summaries to support senior decision-making
• Observed courtroom strategy and argument construction in live proceedings