Meryem SERRAR
Rabat
Summary
Energetic professional with documented success in managing retail sales, inventory control and advertising. Well-versed in running successful retail store, including opening and closing procedures. Talented at motivating employees to performance excellence.
Overview
21
21
years of professional experience
Work History
Senior Stores Manager
Maymana Luxury Group, Handling
RABAT
03.2023 - Current
- Communicated well and used strong interpersonal skills to establish positive relationships with guests and employees.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Prepared employee schedules to maintain appropriate staffing levels during peak periods.
- Scheduled and directed staff in daily work assignments to maximize productivity.
- Coached team members on food safety and sanitation processes, customer service, menu education and up-selling techniques to drive revenue.
- Optimized profits by controlling food, beverage and labor costs.
- Directed and coordinated activities to obtain optimum customer service and strong employee development.
- Counseled and disciplined staff to address issues promptly and provide constructive feedback.
- Worked in close collaboration with team members to ensure customers received high-quality service.
- Circulated within assigned areas to assess and address customer needs, effectively prioritizing tasks during peak hours.
Retail Area Manager
SWATCH GROUP
Casablanca
01.2016 - 03.2022
- Monitored inventory, cash and payroll processes to keep location running smoothly.
- Coached, managed and developed teams to provide exceptional service and achieve sales goals.
- Managed visual merchandising, maintaining standards and elevating customer experience.
- Oversaw retail operations to ensure all stations were operating efficiently and maintaining customer service standards.
- Improved profitability by executing daily, weekly and monthly floor plan changes.
- Mentored employees in management of complicated sales, complex issues and difficult customers.
- Maintained store staff by recruiting, orienting and training employees.
- Met or exceeded fiscal sales goals, maximizing operating budgets.
- Effectively managed inventory controls and re-orders within budget guidelines.
- Directed and coordinated products, services and sales activities.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Office Manager /PA
DIMENSION DATA SA
RABAT
11.2013 - 12.2015
- Oversaw receiving and organizing correspondence, answering and forwarding calls and creating business letters and records.
- Reviewed files and records to obtain information and respond to requests.
- Managed, scheduled and coordinated office functions and activities for employees.
- Handled scheduling and managed timely and effective allocation of resources and calendars.
- Managed office budget to handle inventory, postage and vendor services.
- Implemented and maintained company protocols to facilitate smooth daily activities.
- Coordinated office activities and operations to secure efficiency and compliance with company policies.
- Automated office operations for managing client correspondence, payment schedules and data communications.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Created and managed budgets for travel, training and teambuilding activities.
- Provided personal assistance to the GM and organized his priorities and meetings.
LACOSTE Retail Area Manager
Safari Group
Casablanca
07.2012 - 11.2013
- Monitored inventory, cash and payroll processes to keep 20 locations running smoothly.
- Coached, managed and developed teams to provide exceptional service and achieve sales goals.
- Managed visual merchandising, maintaining standards and elevating customer experience.
- Oversaw retail operations to ensure all stations were operating efficiently and maintaining customer service standards.
- Met and exceeded fiscal sales goals, maximizing operating budgets.
- Effectively managed inventory controls.
- Led employee performance evaluations and rewarded top performers to retain quality personnel.
- Coached, developed and motivated team to achieve revenue goals.
- Directed and coordinated products, services and sales activities.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Developed and significantly grew assigned territory 19% within first year.
OFFICE MANAGER & PA
AKSAL GROUP
Casablanca
03.2011 - 06.2012
- Contributed to the gorgeous experience of the opening of the famous Mall In morocco "Morocco Mall"
- Managed office inventory and placed new supply orders.
- Monitored payments due from clients and promptly contacted clients with past due payments.
- Maintained impeccable office organization to support efficiency, professionalism and performance objectives.
- Oversaw receiving and organizing correspondence, answering and forwarding calls and creating business letters and records.
- Reviewed files and records to obtain information and respond to requests.
- Managed, scheduled and coordinated office functions and activities for employees.
- Handled scheduling and managed timely and effective allocation of resources and calendars.
- Managed office budget to handle inventory, postage and vendor services.
- Coordinated office activities and operations to secure efficiency and compliance with company policies.
- Sustained office efficiency by implementing and planning office systems, equipment procurement and layouts.
- Recruited and trained new employees to meet job requirements.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Created and managed budgets for travel, training and teambuilding activities.
Marketing Assistant Manager
BAZ REAL ESTATE KUWAIT
Kuwait
01.2008 - 03.2009
- As a Marketing assistant, i was assisting in the implementing all marketing strategies of the company also i was in charge for develop various elements essential for the 'growth' of a company
- My tasks did include two things: planning and research to help develop the marketing strategies of the company
- I was in charge for arranging catered events for client visits and staff events along with dinners, beach parties, happy hours, picnics, etc
- Participating in all the Real Estate Exhibitions.
- Worked with management team to oversee and monitor marketing strategy.
- Tracked, analyzed and reported on marketing program results.
- Managed creation of marketing materials, collateral and sales support tools.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Developed marketing strategies based on corporate objectives and market trends.
- Collected and analyzed market research data for use in forecasting.
Travel Agent
Al Oustoura travel agency
Kuwait
02.2007 - 03.2008
- Ostora travel agency kuwait Senior, VIP/ Luxury ‐ M
- H
- Created travel itineraries and made adjustments to meet client specifications.
- Handled travel arrangements for groups, couples, executives and special needs clients.
- Responded immediately to clients' questions, issues and complaints and found effective solutions when required.
- Took payments via credit and debit cards and handled sensitive information with professionalism and discretion.
- Helped clients purchase flight tickets, arrange car rentals and locate other forms of transportation.
- Sustained operational efficiencies, coordinating domestic/international customer travel accommodations while managing airfare, hotel bookings and rental car reservations.
- Analyzed client reviews and feedback to locate process weaknesses and provide better trip experiences.
- Strengthened traceability by developing organization systems for contracts, records, reports and agendas.
Cabin Crew Member
Emirates airlines
Dubai
06.2002 - 12.2006
- Followed company regulations and rules promoting safe environment for both travelers and employees.
- Stocked cabin with safety guides, airsick bags, cleaning supplies and other necessary items after every flight.
- Held employees responsible for fulfilling required duties and tasks during designated shifts.
- Attended trainings in customer service, conflict resolution techniques and safety procedures to remain current on new requirements and procedures.
- Administered and coordinated emergency procedures or care, enhancing onboard safety.
- Restocked and organized food, beverage and passenger items inventory.
Area Manager
M. H. Alshaya Co
Kuwait
01.2004 - 11.2006
- Supervised business functions, employee staffing, customer retention and financial accountability for stores.
- Promoted positive customer service experiences by promptly resolving conflicts.
- Implemented training initiatives to coach staff on best practices and protocols for enhanced profitability.
- Supervised 120 employees, ensuring optimal productivity.
- Implemented new processes and procedures tactfully and passionately.
- Revitalized underperforming teams and transformed profitability and productivity through targeted training.
- Boosted team morale and overall revenues by creating and implementing sales contests.
- Maximized sales by effectively rolling out new incentive programs across regional stores.
- Consistently achieved 5% sales increase over forecast.
- Maintained inventory/shrink rating of less than 0.2%.
Education
Certificate - Travel Management
Galileo & Saber
Kuwait06.2007
Diploma - Executive Assistant And Executive Secretary
BIT
UAE06.2001
Diploma - Tourism And Travel Management
CFPNC
Rabat06.1997
High School Diploma -
Lycée les orangers
Rabat06.1996
TOEFUL - Native American Languages
ALC American Language Center
Rabat07.1992
Skills
- Quality Assurance
- Process Improvements
- Training Management
- Problem Anticipation and Resolution
- Decision Making
- Operations Oversight
- Hiring and Onboarding
- Business Leadership
- Customer Service Management
- Staff Development
- Teamwork and Collaboration
Languages
Languages
Arabic
First Language
English
Advanced
C1
French
Proficient
C2
Portuguese
Beginner
A1
Timeline
Senior Stores Manager
Maymana Luxury Group, Handling
03.2023 - Current
Retail Area Manager
SWATCH GROUP
01.2016 - 03.2022
Office Manager /PA
DIMENSION DATA SA
11.2013 - 12.2015
LACOSTE Retail Area Manager
Safari Group
07.2012 - 11.2013
OFFICE MANAGER & PA
AKSAL GROUP
03.2011 - 06.2012
Marketing Assistant Manager
BAZ REAL ESTATE KUWAIT
01.2008 - 03.2009
Travel Agent
Al Oustoura travel agency
02.2007 - 03.2008
Area Manager
M. H. Alshaya Co
01.2004 - 11.2006
Cabin Crew Member
Emirates airlines
06.2002 - 12.2006
Certificate - Travel Management
Galileo & Saber
Diploma - Executive Assistant And Executive Secretary
BIT
Diploma - Tourism And Travel Management
CFPNC
High School Diploma -
Lycée les orangers
TOEFUL - Native American Languages
ALC American Language Center
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