Michaela Copley
Boston,MA
Summary
Results-driven professional with both in-house brand and agency experience across brands like State Street Global Advisors, Samsung, and HP Inc. I am a self-motivated individual as I am also a Senior Coach at Solidcore, demonstrating my ability to thrive in a fast-paced entrepreneurial environment, while also working with a larger team.
Overview
7
7
years of professional experience
Work History
Assistant Vice President, Product Marketing
State Street Global Advisors
06.2022 - Current
- Lead Marketing Manager on multiple initiatives, including key product launches, high-profile campaigns, and oversight on the retail-focused marketing channel.
- Create and enhance product materials and messaging across advertising, social media, CRM database promotions, website, public relations, paid search and event activations.
- Recently ran a large-scale marketing campaign at the New York Stock Exchange for ticker GLD's 20th anniversary.
- Lead cross-functional teams, including 3rd party agencies, along with global marketing counterparts.
- People manager in a leadership role, managing a Senior Marketing Manager.
Senior Product Marketing Manager
McCann
04.2019 - 06.2022
- Led cross-functional teams to coordinate projects across marketing, media, creative and compliance teams. Drove campaign performance through effective brand storytelling and planned large-scale integrated marketing campaigns.
- Developed creative briefs and go-to-market plans to execute integrated campaigns.
- Owned campaign reporting for senior leadership and translated actionable insights into optimizations for web, advertising, social, and paid search channels.
- Marketing Manager for State Street’s Mid-Cap Campaign, which won a Silver Effie Award and an ACE Award for B2B content marketing.
Senior Account Executive, Project Manager
Edelman
10.2018 - 04.2019
- Owned client management responsibilities and served as the Integrated Agency lead to align on Samsung US’ social strategy.
- Managed budgets, owned the creative briefing process, and partnered with the creative teams to ensure content aligned with the client’s business needs and deliverables.
- Partnered closely with ESPN to provide tactical project plans and “Run of Shows” for Samsung and ESPN’s College Football Partnership.
- Responsible for execution of client SOWs and managing separate media budgets, production budgets, and weekly project burn rates across multiple accounts.
Education
Bachelor of Science - Marketing And Advertising
University of Delaware
Newark, DE05-2016
Skills
- Project Management
- Go-to-market plans
- Product Marketing
- Digital Marketing
- Marketing Analytics
- Campaign management
Timeline
Assistant Vice President, Product Marketing
State Street Global Advisors
06.2022 - Current
Senior Product Marketing Manager
McCann
04.2019 - 06.2022
Senior Account Executive, Project Manager
Edelman
10.2018 - 04.2019
Bachelor of Science - Marketing And Advertising
University of Delaware
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