MICHAELA MASI
Walpole,MA
Summary
Seasoned development professional with 25 years of experience in prospect management and solicitation, as well as building annual fund programs from the ground up. Proven track record of success in closing six-figure major, planned and blended gifts, while also growing the donor bases of academic and health care non-profits. Experienced team leader in campaign fundraising and pipeline development. Highly skilled in management and analysis of complex data issues and systems. Strategic thinker and compelling communicator capable of influencing action to achieve targeted goals.
Overview
26
26
years of professional experience
Work History
Senior Officer, Planned Gifts
Boston Children's Hospital
01.2020 - 02.2025
- Managed a portfolio of 100-150 legacy giving prospects, delivering compelling visions and proposals that yielded $1M to $3M annually in planned gift revenue.
- Routinely interacted with high-level leadership, senior physician partners and Boston Children’s Hospital Trust colleagues to strategically cultivate and advance prospect relationships and solicitations.
- Identified and engaged high-capacity legacy giving prospects, performing 5-10 personal visits per month to deepen engagement and create a pipeline of future revenue for the hospital.
- Partnered with Principle, Major and Leadership Gift Officers to develop and implement strategies to secure blended gifts aimed at maximizing support for Boston Children’s Hospital.
- Collaborated with senior staff to create operating plans, analyze program performance metrics and to conceptualize and enact new strategies to assist in the major growth of the planned giving program.
- Mentored colleagues and new hires, specifically with regard to gift planning vehicles, charitable asset management, tax laws and other emerging issues in gift planning.
Director of The NWH Fund
Newton-Wellesley Hospital
05.2012 - 05.2019
- Oversaw the strategic development and execution of Newton-Wellesley Hospital's $1.3 million annual giving program, which realized a 100% increase in bottom-line annual revenue from 2012 to 2019.
- Executed all aspects of The NWH Fund’s broad-based direct marketing effort, from creative development and data management to production and program impact analysis.
- Developed and delivered a new Employee Campaign program, engaging and managing 60+ employee volunteers to support employee donor growth goals. Program inspired a 246% increase in The NWH Fund’s employee donor count between 2017 and 2019.
- Engaged and managed a team of designers, photographers, and print vendors to conceptualize, develop and market visual brand identities and messaging systems for The NWH Fund and NWH’s leadership annual giving society, The Pillar Society.
- Developed engagement and stewardship programs to strengthen leadership donor pipelines and capture the attention/philanthropic support of acquisition audiences.
Director of Annual Giving
Boston College
01.2008 - 03.2012
- Held principal responsibility for the strategic direction of programming to dramatically increase the annual undergraduate alumni donor count, a performance metric that achieved sustainable growth of 13%.
- Collaborated with the Executive Director as a critical part of the BC Fund’s senior leadership, managing a five-person team to advance BC’s fundraising efforts against the goals of a $1.5 billion capital campaign.
- Oversaw all aspects of BC’s broad-based direct marketing program, leveraging a multi-channel approach to secure $31 million in annual, current-use support from 180,000 alumni, parents, and friends.
- Engineered the development and maintenance of the technological infrastructure required to execute a segmentation strategy that tracked the performance of 100+ individual target audiences.
- Served as lead data analyst for the Boston College Fund, working in collaboration with partner units to develop metrics, data applications and reports to synthesize target audience performance/behavior trends.
Director of Annual & Leadership Giving
Suffolk University
03.2006 - 12.2007
- Recruited and mentored a four-person team to improve sophistication of annual fund program, which realized a 16% increase in revenue.
- Managed all aspects of leadership giving program to fill the development pipeline, including prospect identification, cultivation, solicitation, stewardship and development of leadership gift society brand.
- Oversaw the technological and strategic implementation of RuffaloCODY’s CAMPUSCALL 3.0 product.
- Facilitated regular analysis and evaluation of all annual fund programs to gauge progress against goals and efficacy of program strategies.
Director of The Simmons Fund
Simmons College
01.2001 - 02.2006
- As senior leadership team member, directed all aspects of the annual giving program during the $68 million Campaign for Simmons.
- Developed comprehensive strategic plan to increase unrestricted revenue, augment donor participation rates and strengthen the donor pipeline, resulting in a 47% increase in Simmons Fund revenue.
- Assembled and managed a high-functioning team of six to bring Simmons Fund programs and operations up to industry standards.
- Built trustee, leadership, reunion, student, and parent giving programs; Improved strategic direction of direct mail, phone, and faculty/staff programs; Cultivated, solicited, and stewarded lead prospects.
- Developed strategy, built consensus and facilitated establishment of a National Chair of The Simmons Fund. Recruited and positioned a Trustee to serve as inaugural National Chair.
Assistant Director of The Simmons Fund
Simmons College
07.1999 - 12.2000
Administrative Assistant, Major Gifts
Simmons College
11.1998 - 06.1999
Education
Bachelor of Arts - Psychology
College of The Holy Cross
Worcester, MASimmons College School of Management
Boston, MABoston College
Chestnut Hill, MASkills
- Skilled user of Raiser's Edge, PG Calc, CAMPUSCALL, Datatel, Millennium and Qlikview
- Specialized knowledge in complex giving instruments
- Strategic planning, program development
- Brand development, marketing
- Data management, analysis, synthesis and interpretation
- Oral and written communication
- Team building, management
- Public speaking
Affiliations
- Planned Giving Group of New England - PGGNE
- Council for the Advancement and Support of Education - CASE
- Fundraisingology Lab - Moceanic
Timeline
Senior Officer, Planned Gifts
Boston Children's Hospital
01.2020 - 02.2025
Director of The NWH Fund
Newton-Wellesley Hospital
05.2012 - 05.2019
Director of Annual Giving
Boston College
01.2008 - 03.2012
Director of Annual & Leadership Giving
Suffolk University
03.2006 - 12.2007
Director of The Simmons Fund
Simmons College
01.2001 - 02.2006
Assistant Director of The Simmons Fund
Simmons College
07.1999 - 12.2000
Administrative Assistant, Major Gifts
Simmons College
11.1998 - 06.1999
Bachelor of Arts - Psychology
College of The Holy Cross
Simmons College School of Management
Boston College
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