Michelle Medina
Boston
Summary
Results-driven Salesforce consultant with a proven track record in leading end-to-end Salesforce implementations and customizations. Skilled in optimizing CRM solutions, driving successful project delivery, and mentoring teams to exceed client expectations. Known for strategic planning, cross-functional collaboration, and delivering tailored solutions that meet business objectives in fast-paced environments.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Salesforce Consultant
Cervello, a Kearney Company
06.2023 - Current
- Led end-to-end Salesforce implementations and customizations across Sales, Service, FSL, and Marketing Cloud, delivering robust, scalable solutions and optimized data models for enterprise clients.
- Led cross-functional team collaborations, with business analysts, architects, and developers to translate business requirements into scalable, tailored Salesforce solutions while maintaining a client-centric focus.
- Managed full project lifecycles from discovery to deployment, ensuring successful delivery of Salesforce solutions while managing client relationships and stakeholder communications using Agile/Scrum methodologies.
- Oversaw integrations with third-party systems (SAP, Oracle, PeopleSoft, mobile apps) using APIs, middleware, and AppExchange solutions.
- Mentored junior team members both during engagements and internally within the organization, fostering skill development and knowledge sharing.
- Collaborated on RFP content and asset development for business development initiatives, contributing to winning proposals and expanding Salesforce practice offerings.
Salesforce Consultant
Cervello, a Kearney Company
08.2021 - 05.2023
- Leveraged Salesforce automation tools and cross-cloud capabilities to streamline workflows and enhance business efficiency.
- Designed and implemented complex cross-channel marketing automation campaigns in Salesforce Marketing Cloud, leveraging Automation Studio and Journey Builder to enhance customer engagement and streamline campaign execution, resulting in improved conversion rates and marketing efficiency.
- Led discovery and requirement-gathering sessions with client stakeholders across multiple Salesforce clouds, analyzing business needs and translating them into actionable Salesforce solutions.
- Developed test scripts, conducted demo sessions, and led training programs to increase user adoption, improve system proficiency, and gather feedback for continuous improvement.
- Served as a trusted advisor to clients, addressing concerns and offering recommendations to improve their utilization of Salesforce technologies.
Salesforce Business Analyst
Cervello, a Kearney Company
12.2019 - 07.2021
- Solved complex business problems through effective requirement gathering and gap analysis techniques.
- Achieved successful data migration from legacy systems into new Salesforce environments without loss or compromise of vital information assets.
- Collaborated with cross-functional teams to ensure successful implementation of Salesforce projects.
- Improved user adoption rates by delivering targeted training sessions with client stakeholders and customized user documentation.
Data Analyst
Havas
06.2018 - 11.2019
- Generate weekly, monthly, and quarterly performance reports to provide strategic insights and optimization recommendations for Digital Marketing clients
- Monitor digital campaigns and provide ad hoc requests from clients and senior management
- Deliver and present reports to client stakeholders that gauge the effectiveness of digital campaign
Education
Bachelor of Arts - Economics And Psychology
Connecticut College
New London, CT05-2018
Skills
- Innovative Solution Design
- Stakeholder Management
- Systems Integration Expertise
- Successful Project Execution
- Salesforce Customization Expertise
- Salesforce Administration
- Workflow Optimization
- Agile Project Management
- Critical Thinking and Problem Resolution
- Expertise in Sales and Service Clouds
- Expertise in Marketing Cloud Solutions
Certification
- Salesforce Certified Administrator
- Salesforce Certified Data Cloud Consultant
- Marketing Cloud Consultant
- Marketing Cloud Administrator
- Marketing Cloud Email Specialist
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Senior Salesforce Consultant
Cervello, a Kearney Company
06.2023 - Current
Salesforce Consultant
Cervello, a Kearney Company
08.2021 - 05.2023
Salesforce Business Analyst
Cervello, a Kearney Company
12.2019 - 07.2021
Data Analyst
Havas
06.2018 - 11.2019
Bachelor of Arts - Economics And Psychology
Connecticut College
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