Meredith L. Wegerdt
Marshfield
Summary
Strategic marketing leader with proven success in shaping brand direction, driving multichannel campaigns, and building high-performing teams. Recognized for translating business goals into actionable marketing strategies that accelerate growth, strengthen brand equity, and generate measurable results. Skilled in executive-level stakeholder relations, budget oversight, and agency management, with a hands-on, visionary approach that aligns creative execution with corporate strategy.
Overview
16
16
years of professional experience
Work History
Director, Marketing
Harbor Capital Advisors
Boston
04.2019 - Current
- Define and lead brand vision and positioning, elevating Harbor’s identity and market presence across institutional and retail channels.
- Architect and execute integrated, multichannel marketing strategies and sponsorships that drive brand awareness, strengthen competitive positioning, and generate qualified leads.
- Partner with senior leadership, HR, Sales, and Business Development to align marketing strategy with business growth objectives and organizational culture.
- Lead a creative team and agency partners to deliver campaigns, events, and promotional initiatives that increase engagement and client acquisition.
- Manage all promotional items for client, event, and employee use, ensuring availability, and alignment with brand standards, and impactful, streamlined distribution.
- Leverage analytics to identify audience segments, optimize campaign targeting, and measure ROI, adjusting strategy to maximize effectiveness.
- Oversee and allocate marketing budget with focus on efficiency, scalability, and strategic investment in brand-building initiatives.
AVP, Marketing Manager
State Street
Boston
10.2017 - 04.2019
- Directed marketing strategy and execution across branding, sponsorships, communications, and events, supporting multiple business channels.
- Managed a $750K annual budget, aligning resources with business priorities to achieve measurable ROI.
- Developed and implemented both long-term and tactical marketing plans to support client engagement and revenue growth.
- Collaborated with executives and business leaders to deliver marketing programs that increased brand visibility and industry credibility.
Account Manager
John Hancock
Boston
05.2012 - 05.2017
- Managed end-to-end creative services workflow, ensuring marketing initiatives aligned with strategic objectives and client budgets.
- Partnered with business leaders to deliver integrated campaigns that elevated brand impact and drove community engagement.
- Led marketing support for initiatives including: Boston Marathon Non-Profit Program (raised $12.3M), Boston Youth Employment Program (600+ teens employed), United Way Campaign ($745K raised in 2016).
Project Manager
Pioneer Investments
Boston
06.2010 - 05.2012
- Designed integrated marketing campaigns to support sales strategies, brand awareness, and client engagement.
- Expanded digital presence through social media initiatives and compliance-approved online participation.
- Oversaw project management for digital campaigns, ensuring timely and impactful delivery of creative assets.
Education
BS - Business Administration, Marketing
University of Rhode Island
Kingston, RISkills
- Marketing and brand strategy
- Stakeholder engagement
- Campaign development and optimization
- Team leadership and talent development
- Budget oversight and resource allocation
- Agency and vendor management
- Integrated marketing communications
- Event strategy and sponsorships
- Sales enablement and lead generation
Accomplishments
- Boston Marathon Finisher & Fundraiser: 2014, 2016, 2017
- Raised significant funds for Boys & Girls Club of Boston through community initiatives
Timeline
Director, Marketing
Harbor Capital Advisors
04.2019 - Current
AVP, Marketing Manager
State Street
10.2017 - 04.2019
Account Manager
John Hancock
05.2012 - 05.2017
Project Manager
Pioneer Investments
06.2010 - 05.2012
BS - Business Administration, Marketing
University of Rhode Island