Mohamed Amine AOUFI
Rabat
Profil professionnel
Professionnel polyvalent, j’interviens sur les volets RH, achats, finance et gestion de projet, avec une expertise particulière en évaluation des collaborateurs. Je conçois des dispositifs alignés sur les enjeux stratégiques et sais mobiliser les équipes autour de la performance.
Vue d'ensemble
11
11
years of professional experience
4020
4020
years of post-secondary education
Expérience
Directeur d'exploitation
RS Global Company
Casablanca, Morocco
03.2022 - Actuel
- Définition et pilotage de la stratégie d’approvisionnement
- Encadrement et animation de plusieurs équipes pluridisciplinaires
- Pilotage de la relation fournisseurs stratégiques
- Pilotage des ressources humaines
- Supervision des lancements de nouvelles gammes de produits
Sales and Marketing Manager
Somapaf Group
Casablanca
05.2021 - 03.2022
- Development of BtoB strategy by creating a sampling service.
- Creation of products catalogs and marketing materials for prescribers.
- Implementation of the market/product approach strategy in collaboration with the supply chain manager and the sales director.
- Identification of development axes of new ranges (Tiles, Sanitary and Home Appliances) and implementation of the indoor communication actions.
- Analyzing the showroom KPIs and the consumers panel GFK (Consumption patterns, Seasonality, Market Growth).
- Conducting the price surveys and setting up the competitive intelligence tools.
Trade Marketing Manager
Assiette Nordique Group
Casablanca
08.2016 - 05.2021
- Validation of the new graphic chart.
- Complete redesign of the brand's visual identity of the Group and its subsidiaries.
- Creation of products catalogs, business and marketing materials for sales associates (HORECA, modern channel).
- Pursuing the cross-channel distribution strategy and elaborating the Annual Action Plan (HORECA, modern channel).
- Launch and management of the CRM projet, briefings for sales associates on the opportunities by area.
- Tracking the sales associates monthly performances and analyzing the business KPIs.
- Weekly briefings for the Credit Management about recovering trade accounts receivable.
- Preparing the launch plans of products new ranges in collaboration with the modern channel manager.
Trade Marketing Manager
Strapex Maroc Group
Casablanca
01.2013 - 03.2016
- Identification of business processes, consolidation of good practices and validation of the Value Stream Mapping VSM.
- Elaboration of the operational sales procedures.
- Developing showroom brand stategy of the (Ceramica Mall) network.
- Recruitment and training of the showroom sales associates.
- Optimizing the products layout plan and supervising the daily stacking shelves.
- Elaboration of the projected annual budget in collaboration with the sales director.
- Inventory control and Monthly business performance tracking.
- Elaboration of the forecast supply plan in collaboration with the supply chain manager.
Product manager
Koutoubia Holding
Mohammedia
06.2011 - 12.2012
- Participation in the points with regard to assess the market potential by area.
- Assessment of market potential via national census of points of sale.
- Briefings for sales associates on the opportunities by area.
- Elaboration of the customers prospecting plan.
- Scheduling the sales points audit (Door-to-door).
- Participation in the development of customer relationship management CRM programs and Cross-selling offers.
- Preparing the launch plans of products new ranges in order to develop the market share.
- Participation in elaborating the Marketing Action Plan regarding the retail channel and the modern channel.
- Briefings for the modern channel Merchandisers.
- Conducting the benchmarking studies and analyzing the consumers panel AC NIELSEN.
Formation
Offshoring Certificate - Option Sales
Office de la Formation Professionnelle et de la Promotion du Travail OFPPT
Master degree - Marketing et développement commercial
L'Ecole Nationale Supérieure de Commerce et de Gestion ENCG
SETTAT Bachelor of Business Administration -
University of Quebec at Chicoutimi UQAC
Moroccan Baccalaureate - undefined
Charif Idrissi High School
Compétences
Microsoft Office (niveau avancé) :Word, Excel, Outlook, PowerPoint, Publisher
Autres logiciels (niveau avancé) :Gold, Sage X3, Microsoft Dynamics
Langues
Arabe
Langue maternelle
French
Bilingue
English
Courant
Spanish
Courant
Chronologie
Directeur d'exploitation
RS Global Company
03.2022 - Actuel
Sales and Marketing Manager
Somapaf Group
05.2021 - 03.2022
Trade Marketing Manager
Assiette Nordique Group
08.2016 - 05.2021
Trade Marketing Manager
Strapex Maroc Group
01.2013 - 03.2016
Product manager
Koutoubia Holding
06.2011 - 12.2012
Moroccan Baccalaureate - undefined
Charif Idrissi High School
Offshoring Certificate - Option Sales
Office de la Formation Professionnelle et de la Promotion du Travail OFPPT
Master degree - Marketing et développement commercial
L'Ecole Nationale Supérieure de Commerce et de Gestion ENCG
Bachelor of Business Administration -
University of Quebec at Chicoutimi UQAC
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