Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Mohamed BLLIHI

Mohamed BLLIHI

Marrakech

Summary

Creative Brand Marketing executive well-educated in web-based advertising, data analysis and publication marketing. A highly-motivated visionary with 5 years of experience in developing highly successful Brands, winning marketing programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse Digital marketing Strategies and tactics.

Overview

3
3
years of professional experience

Work History

CMO

Eliksirmaroka.pl
08.2020 - Current
  • Managed branding campaigns and event marketing initiatives in ads, video, web, emails, SMS and social media.
  • Developed and implemented B2C marketing strategy and overall communication plans to produce long-term customer loyalty.
  • Oversaw and guided brand marketing programs to optimize user product experience.
  • Increased market awareness and penetration through development of creative collateral.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns ex: Email Marketing segmentations and SMS marketing.
  • Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
  • Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
  • Negotiated advertising, influencers and commercial sponsorship contracts to save company money.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Leveraged Meta, YouTube, Google, TikTok and other viral marketing tools and channels to generate buzz.

CMO

Islitisli.com
03.2022 - 05.2023


  • Identified low-cost opportunities to increase visibility and drive traffic.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
  • Created official company page on various social media platforms to facilitate interaction with customers.
  • Redesigned user experience, site functionality and online merchandising to increase sales.

Education

Ph.D. - Pharmacy

Faculty of Medicine And Pharmacy of Rabat, Morocco
Rabat, Morocco
07.2019

Bachelor of Science - Biology, Geology And Chemistry

Faculty of Science And Technology of Marrakesh
Marrakesh, Morocco
07.2016

Skills

  • Systems Thinker
  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Email Marketing
  • SMS Marketing
  • Funnel Building
  • Shopify expert
  • Creative Thinking
  • Ambassador Program builder
  • Marketing Event Development
  • Sales Growth
  • Analytical Thinking
  • Business Branding
  • SEO Strategy Development
  • Data Analysis

Websites

Languages

Arabic, French
Native language
English
Advanced
C1
Polish
Elementary
A2
Spanish
Intermediate
B1

Timeline

CMO

Islitisli.com
03.2022 - 05.2023

CMO

Eliksirmaroka.pl
08.2020 - Current

Ph.D. - Pharmacy

Faculty of Medicine And Pharmacy of Rabat, Morocco

Bachelor of Science - Biology, Geology And Chemistry

Faculty of Science And Technology of Marrakesh

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Mohamed BLLIHI