Summary
Overview
Work History
Education
Skills
Websites
Certification
Personal Information
Languages
Timeline
Interests
Generic

MOHAMED LASSRI

Assistant Shop Manager
Agadir

Summary

Dedicated and professional individual with a passion for delivering exceptional customer service. Recognized as a leader in guest services, consistently exceeding expectations and promoting the company’s vision. Upholds policies and procedures to the highest standard while utilizing strong communication skills and creative strategies to build relationships and boost sales. Known for a strategic management approach, fostering exceptional service standards that align with company values. Proven track record of enhancing customer retention and increasing profits through innovative solutions, with extensive experience in managing and training diverse teams to improve shop operations and deliver top-tier service.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Assistant Retail Sales manager

Harding Brothers Retail, Carnival Cruises
Florida, US
09.2024 - 02.2025
  • Staff Supervision: Assisting in managing the shop team by supervising, training, and supporting employees. This can involve delegating tasks, monitoring performance, and resolving conflicts.
  • Customer Service: Ensuring high-quality customer service by addressing customer inquiries, handling complaints, and ensuring customers have a positive shopping experience.
  • Inventory Management: Assisting in stock control, including ordering new products, tracking inventory levels, and ensuring products are displayed correctly.
  • Sales Support: Supporting sales goals by helping with product recommendations, promotions, and ensuring the store meets or exceeds sales targets.
  • Store Operations: Helping to maintain the store's appearance and cleanliness, ensuring it meets health and safety standards, and ensuring the shop operates efficiently.
  • Reporting: Assisting with administrative tasks such as generating reports on sales, inventory, and staff performance to present to the Shop Manager.
  • Marketing & Promotions: Helping to implement in-store promotions and marketing strategies to increase foot traffic and sales.
  • Problem Solving: Addressing operational issues, resolving conflicts among staff or customers, and ensuring the store runs smoothly.

Assistant Retail Sales manager

Harding Brothers Retail, Carnival Cruises
Florida, US
01.2024 - 07.2024
  • Completed thorough opening, closing and shift change functions to maintain operational standards each day.
  • Remained calm and professional in stressful circumstances and effectively diffused tense situations.
  • Staged merchandise and stocked sales floor to stimulate impulse sales.
  • Managed visual merchandising, maintaining standards and elevating customer experience.
  • Improved profitability by executing daily, weekly and monthly floor plan changes.
  • Oversaw retail operations to ensure all stations were operating efficiently and maintaining customer service standards.
  • Mentored employees in management of complicated sales, complex issues and difficult customers.
  • Coached, managed and developed teams to provide exceptional service and achieve sales goals.
  • Trained staff to have extensive product knowledge and upselling skills.
  • Supervised staff and coached team members in expectations for serving customer in luxury branded store.

Assistant shop manager

MSC Cruises
11.2022 - 06.2023
  • Company Overview: Worldwide
  • Manage event plans for the entire cruise, by coordinating events and promo-tables set up and related marketing (signage, hand-outs, daily special, announcements) and report to the Boutique Manager results.
  • Ensure compliance with Marketing Calendar from Shore-based Headquarter and Model Store guidelines, reporting spending habits or preferences.
  • Train and coach Boutique Associates & Category Specialists on effective selling skills, using checklist and coaching logs.
  • Manage daily sales operation including control of checks, staff rotation, stock replenishment and relevant inventory control procedures.
  • Ensure compliance of all inventory control procedures (Operational Calendar, managers handovers, staff rotation, perpetual inventories, daily cigarettes count, main store check) and maintain Inventory log for Profit Protection Manager.
  • Manage end-to-end receiving of stock on board and lockers maintenance to corporate guideline standards.
  • Train and coach Boutique Associates & Category Specialists on effective loss prevention procedures, using checklist and coaching logs.
  • Ensures compliance with monthly damages procedures (expiring protocol, B&S, raffle give away).
  • Submit end of cruise report to the office, which includes feedback about the cruise from performance of sales per category, on board events, to performance of the retail team throughout the cruise.
  • Worldwide

Sales associate

MSC Cruises
04.2022 - 10.2022
  • Company Overview: Mediterranean
  • Providing outstanding customer service, establishing and developing strong customer relationships.
  • Maintaining solid product knowledge and all other aspects of customer service. As well as knowledge of all promotions.
  • Managing stock and inventory, ensuring items are correctly stored according to instructions.
  • Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  • Achieving sales targets that are set by the company.
  • Achieves or exceeds personal sales goals to maximize revenue opportunities independently.
  • Ensures items are correctly priced and keeps the boutique layout attractive and tidy, in line with Company guidelines.
  • Monitors levels of stock and properly stores delivered products in a timely manner.
  • Mediterranean

Steward

FRS Shipmanagement Ltd
Algeciras, Spain
01.2019 - 02.2022
  • Offering a friendly and professional welcoming to all guests.
  • Complete knowledge of Boutique standard operating systems, adherence to policy and procedure.
  • Builds relationships and trust with all guests to improve their shopping experience and to increase sales opportunities.
  • Informs guests of special offers, new products and promotions.
  • Complying with all company policies and procedures to promote the company brand.
  • Handles guests' complaints and queries.
  • Managing stock and inventory, ensuring items are correctly stored.
  • Processes payments for guests.
  • Regularly checks that products are within their sell-by date and respects the FIFO products lifecycle.

Assistant Manager

Max Dev Company
Agadir
03.2016 - 01.2019
  • Leading by example to effectively manage employees.
  • Positively motivate the team to achieve and exceed the expectations.
  • Working in collaboration with the Manager to manage the public market.
  • Supervising tasks and motivating staff to exceed expectations and perform at their best.
  • Monitored employee performance and developed improvement plans.

Customer Service Assistant

Maroc Telecom
Agadir
02.2014 - 02.2016
  • Developing a strong customer base with a focus on excellent service.
  • Finalising sales and invoicing payments for mobile, fixed and internet provisions.
  • Collating data and reporting to the commercial management team on results, findings and trends.
  • Assisting customers with questions and helping individuals to locate specific items.

Education

Trainee - Business Management

Specialized Institute of Applied Technology
01.2013

Bachelor's Degree - Fundamental Studies, English Studies, Linguistics

IBN ZOHR University
01.2013

Diploma - General University Studies, English Studies

IBN ZOHR University
01.2012

Option - Modern Letter Baccalaureate Diploma - undefined

ELkhalij High School
01.2009

Skills

  • Revenue Forecasting
  • Customer Service Focus
  • Experience in the retail industry
  • Extremely fast learner
  • Effective management and leadership qualities
  • Problem Solving Strength

Certification

  • Certificate in Basic Safety Training STCW. Higher Institute of Maritime Studies, Casablanca, 2019,
  • Certificate of Proficiency for Seafarers with Security Duties.
  • Certificate of Proficiency in Survival Craft and Rescue Boats.
  • Certificate in Training and Qualifications of Officers, Ratings and Other Personnel on a Passenger Ship.
  • Certificate in Crisis Management and Human Behavior on Passenger Ships. 2024
  • Certificate in Crowd Management. 2024
  • Certified Watches Specialist - Frederique Constant, 2022
  • Cruise Retail Diploma - INTRODUCTION LEVEL (Level 1), 2025-04-01

Personal Information

Visa Status: C1/D Visa

Languages

Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Advanced (C1)
Spanish
Elementary (A2)

Timeline

Assistant Retail Sales manager

Harding Brothers Retail, Carnival Cruises
09.2024 - 02.2025

Assistant Retail Sales manager

Harding Brothers Retail, Carnival Cruises
01.2024 - 07.2024

Assistant shop manager

MSC Cruises
11.2022 - 06.2023

Sales associate

MSC Cruises
04.2022 - 10.2022

Steward

FRS Shipmanagement Ltd
01.2019 - 02.2022

Assistant Manager

Max Dev Company
03.2016 - 01.2019

Customer Service Assistant

Maroc Telecom
02.2014 - 02.2016

Trainee - Business Management

Specialized Institute of Applied Technology

Bachelor's Degree - Fundamental Studies, English Studies, Linguistics

IBN ZOHR University

Diploma - General University Studies, English Studies

IBN ZOHR University

Option - Modern Letter Baccalaureate Diploma - undefined

ELkhalij High School

Interests

Career Development

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MOHAMED LASSRIAssistant Shop Manager