Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Mohamed Reda Berrada El Azizi

Marrakesh

Summary

Project management and strategy consulting expert with specialization in agribusiness, government, and manufacturing sectors. Proven track record in sales, procurement, customer care, and supply chain management. Achievements include successful project delivery across diverse markets such as USA, Middle East, and North Africa.

Overview

4
4
Languages
1
1
Certification
11
11
years of professional experience

Work History

Founder and General Manager

Gaia Roses
Marrakesh
09.2022 - Current
  • Coordinated daily agricultural activities to achieve annual production target of 1.2 million roses
  • Oversaw harvesting, sorting, grading, and packaging processes for roses
  • Managed customer orders and organized timely deliveries
  • Negotiated with wholesalers, hotels, florists, and individual customers to maximize sales
  • Cultivated relationships with suppliers and business partners to support growth
  • Maintained the farm's budget, tracking expenses, revenues, and financial records
  • Developed new business opportunities while nurturing existing customer relationships
  • Executed strategic decisions related to production, sales, staffing, and business development

SENIOR CONSULTANT

PriceWaterhouseCoopers (PwC)
Dubai
08.2018 - 08.2022

Tax Authority of a GCC country - People and Organization Core Team Member

  • Contributed to sourcing strategy development, enabling Tax Authority to align workforce capabilities with new federal tax administration requirements

General Authority for Survey and Geospatial Information (GASGI) - National and Institutional geospatial strategy Development Core Team Member

  • Led benchmarking initiative to analyze institutional and national geospatial strategies and generate insights used for the development of GASGI's institutional strategy and KSA's national geospatial strategy
  • Collaborated with the project team to develop national and institutional strategy workshop decks to socialize and align on proposed national and institutional visions, missions, pillars, strategic objectives, initiatives and KPIs with key client stakeholders

Center of Spending Efficiency (CSA) - VRP Initiatives analysis Core Team Member

  • Conducted strategic & financial analysis of +30 Saudi Arabia Human Capability Development Program initiatives and provided recommendations on strategic alignment, initiative scope, and cost savings opportunities

Royal Institute of Traditional Arts (RITA) - Competency Framework Development Lead

  • Developed RITA's competency framework in alignment with its strategy and mandate, while leveraging best practices from international benchmarks

Ada'a Health Transformation Program (MoH) (2 rotations)

Project Management Workstream Core Team Member and Jizan PHC workstream Lead

  • Managed the project management office team, overseeing 50 consultants from PwC Middle East and PwC UK during the rollout of the Ada'a program.
  • Developed initiatives aiming to improve the quality of healthcare services provided within the country, in alignment with Saudi Arabia's 2030
  • Oversaw data collection, validation, client relationships, and implementation of initiatives across 38 Primary Healthcare Centers in Jizan for the Ada'a 2.0 program, enhancing healthcare service delivery

Arab Authority for Agricultural Investment and Development (AAAID) -Portfolio Analysis Workstream Core Team Member

  • Led benchmarking initiative to support the development of the client's current state assessment and gap analysis report
  • Facilitated client workshop to guide development of AAAID's 5 year investment strategy, aligning stakeholder insights with strategic objectives
  • Reviewed and validated AAAID's current investment portfolio to assess its alignment with the new investment strategy and provided a summary assessment of each investment, and recommendations to keep, sell, reduce, or increase the fund's shareholding position for each investment

General Authority for Military Industries - GAMI KSA — Gap Analysis Workstream Lead

  • Conducted data analysis of results from a survey co-designed by PwC and GAMI in an effort to generate insight on the current state of the KSA military industry in terms of the 11 military segments identified
  • Developed an extensive Gap Analysis report consisting of key findings for the 11 military sectors generated from the data analysis exercise previously conducted

PwC Middle East (internal) — Salesforce Regional Deployment Core Team Member

  • Developed training materials for PwC Salesforce champions to enhance their understanding of the platform.
  • Organized a PwC Champions and PwC Partners training day consisting of various workshops to train 200 colleagues from 12 different countries on how to use Salesforce
  • Created weekly status reports spanning over 9 project work streams to continuously update the project leadership team on all key project risks, progress, and milestone achievements
  • Created detailed user guides and a Salesforce campus website to be used as self-help tools by PwC Salesforce users

Customer Care Co-op

BASF
Florham Park
06.2017 - 12.2017
  • Attended 60 hours of SAP Enterprise Software training led by the Customer Care Continuous Improvement team
  • Executed daily transactions for the Distribution Team, including sales orders, debits, credits, returns, and regulatory requests
  • Led the transition of the Distribution Team's email queues from Lotus Notes to Microsoft Outlook, consolidating operations and automating queue assignments to improve team efficiency
  • Investigated process non-conformances to determine root causes and develop actionable items for proactive process improvement and customer service quality control, in compliance with BASF's "Perfect order" objective

Procurement Co-op

Monsanto (Currently Bayer)
Saint Louis
06.2016 - 12.2016
  • Created RFPs, managed sourcing initiatives, and coordinated negotiations for the Chemicals and Corporate Services Departments, contributing to contractual agreements spanning 2 to 15 years and fostering $6.3M in cost savings
  • Executed over 2500 Goods Receipts in Ariba with other co-ops, ensuring timely payment of over $2M to suppliers while fostering strong supplier relationships.
  • Created communication materials in English and French for the E-Procurement team to promote spend through Ariba Supplier Network
  • Collaborated with Trade and Compliance specialists to develop a Global Trade and Compliance Audit Program, and developed an Automated Risk-Assessment Model to determine the countries to be audited every fiscal year

Teaching Assistant

Penn State University
State College
09.2015 - 05.2016
  • Instructed students in quantitative problem solving using EXCEL to enhance understanding of Agribusiness Management concepts
  • Graded assignments and assessed performance of 90 students to provide targeted feedback and support learning
  • Assisted professors with course preparation and material organization.
  • Supported classroom management during lectures and group discussions.

Supply Chain Management Intern

Cartier Saada
Marrakesh
05.2015 - 07.2015
  • Assisted CEO in procurement of raw materials for apricot canning and processing operations, gaining insights into strategic decision-making.
  • Coordinated hiring process for 560 associates for temporary positions during apricot season to ensure operational readiness.
  • Oversaw management of 20 processing chains and storage for over 2,500 tons of apricots, ensuring efficient supply chain operations.

Education

BACHELOR OF SCIENCE - AGRIBUSINESS MANAGEMENT, Minor in Entrepreneurship

Pennsylvania State University
State College, PA

Skills

  • Project management
  • Operating model design
  • Strategy implementation
  • Procurement management
  • Agricultural management
  • Supply chain optimization
  • Customer relationship management
  • Sales negotiation
  • Data analysis
  • Organizational structuring
  • Process design
  • Change management
  • Budget management

Certification

  • PwC Middle East, Dubai, UAE, Certification in data analytics, data modeling, Alteryx, and Power BI.

Languages

English
Proficient (C2)
C2
French
Proficient (C2)
C2
Arabic
Native
Native
Spanish
Intermediate (B1)
B1

Timeline

Founder and General Manager

Gaia Roses
09.2022 - Current

SENIOR CONSULTANT

PriceWaterhouseCoopers (PwC)
08.2018 - 08.2022

Customer Care Co-op

BASF
06.2017 - 12.2017

Procurement Co-op

Monsanto (Currently Bayer)
06.2016 - 12.2016

Teaching Assistant

Penn State University
09.2015 - 05.2016

Supply Chain Management Intern

Cartier Saada
05.2015 - 07.2015

BACHELOR OF SCIENCE - AGRIBUSINESS MANAGEMENT, Minor in Entrepreneurship

Pennsylvania State University
Mohamed Reda Berrada El Azizi